Sherrilynne Starkie

AUGUST 29, 2018

In addition, Instagram has announced support for third-party authenticator apps has begun rolling out. Wayfair, an online homewares retailer, Jurassic World and fashion brand Coach are among the first brands to try it out. Quality journalism is good for everyone especially those of us working in the media industry.

Content 170

Content Nielsen Marketing Badge 170

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

Report 66

Report Atlassian Brands Sentiment 66

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. Share industry tips with a talking head series.

Types 118

Types Instagram Brands Collaboration 118

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Today’s consumers are always on and more selective on what messages they respond to, and forming new affinities with brands and retailers based on authentic storytelling. However, this is both a challenging and exciting time for our industry.

Video 131

Video Retail Influencer YouTube 131

The Realtime Report

MAY 22, 2023

EeCommerce E-commerce is one method for consumers to buy and sell goods in retail. Similarly, real-time engagement will enable businesses to meet customers and users where they are, with personalized interactions that feel authentic. It works in many industries, including healthcare, education, finance, and travel.

Platform 91

Platform Engagement Loyalty API 91

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. This video alone had 3.4

Questions 104

Questions Banking Insurance HootSuite 104

Social Media Strategies Summit

FEBRUARY 18, 2021

Overall, social commerce has become a mainstream retail channel now rather than being a new, out-of-the-box sales platform. You can also use live videos to host an interview or a talk with an industry influencer. Authenticity Will Continue to Be Vital. It’s as simple as that. Here’s an example: Image via Instagram.

Trends 195

Trends Social Media Authentication Instagram 195

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. You could spend hours researching famous women who’ve had an impact on your industry.

Social Media 118

Social Media Team Groups Groups 118

Sprout Social

MAY 3, 2022

The cannabis industry is booming, which means more brands are leveraging social media as a channel to promote their products, share educational information about cannabis use, and advocate for decriminalization, social justice and destigmatization. Because of this, I looked to other industry professionals for their insights.

Social Media 89

Social Media Brands Content Guidelines 89

Sprout Social

JUNE 27, 2023

Reviews give first-hand information on how to improve your offerings, create better-performing content and build more authentic, meaningful relationships that boost brand loyalty. Not being proactive can lead to grim repercussions as fast fashion retailers are learning the hard way. Why should brands carry out review analysis?

Review 128

Review Brands How To Analysis 128

Convince & Convert

JUNE 20, 2017

Using content monitoring tools like BuzzSumo , you can search brand names, industries, or specific keywords and find out the most popular and relevant topics for your industry in real-time. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content.

Conversation 161

Conversation Video Content How To 161

Pixlee

SEPTEMBER 3, 2020

Using measurements from millions of real women instead of industry size templates, the brand created a line of bras with 78 different sizes including half cup sizes. Aerie, a sub-brand of American Eagle Outfitters, is a lingerie and lifestyle retailer that has made waves over the past several years with its inclusive advertising.

Brands 77

Brands Content Authentication Campaign 77

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Hootsuite

JUNE 29, 2023

Social media guidelines in healthcare can be stricter than guidelines in other industries. Guidelines give your team the tools they need to speak about your brand and the industry in a positive, inclusive, and respectful way. It is especially important to be aware of it in the healthcare industry. Avoid ethical issues.

Guidelines 78

Guidelines Template Templates Social Media 78

Sprout Social

MARCH 1, 2023

We’ve seen successful collaborations across industries that bring value to both the company and the creator. The Shutterfly Collective Shutterfly, an online retailer specializing in personalized products, launched The Shutterfly Collective, a limited collection designed by influencers in July 2022.

Products 92

Products Team Focus Group Collaboration 92

Pixlee

JULY 23, 2019

These five micro-influencers are all about fashion, style, and most importantly, authenticity – brands marketers have a lot to learn from these up-and-coming stars in the influencer space. A loyal audience can tell when the authentic voice is off.” . Samantha Brown. Dustin Tyler.

Fashion 64

Fashion Influencer Authentication Apparel 64

Sprout Social

JULY 6, 2020

To do that successfully, we need to focus on both internal and external steps to ensure the efforts are authentic, sustainable and helpful. Maybe your focus will be on sharing resources, or using your data to talk about how this issue relates to your customers or industry, or increasing representation in your content. Spread the word.

Strategy 145

Strategy Social Media Organization Education 145

Webbiquity SMM

MARCH 18, 2011

Answers are likely to vary widely based on knowledge, perspective, industry etc., Answers are likely to vary widely based on knowledge, perspective, industry etc., Interns don’t cut it ; social media success requires at least some level of expertise about one’s company and industry. repels the community. Trustworthy.

Social Media 190

Social Media Retail Authentication Course 190

Sprout Social

JULY 30, 2020

“No matter what industry you’re in, you need to keep in touch and be transparent with your customers. Retail is an industry that has faced major disruptions during 2020 like store closures, production plant shutdowns and drops in sales. Personal connections > constant sales messaging. Connection is the new currency.

Retail 123

Retail Groups Groups Social Media 123

Pixlee

NOVEMBER 8, 2019

The release broke with an hour-long hype video on Shane’s channel, long lines wrapping around the corner of Morphe’s retail locations, and a projected $35 million in sales. While Morphe is one of the hottest players in the online beauty scene, Influencer marketing expands brand reach through relevant communities in any industry.

Influencer 44

Influencer Authentication Retail YouTube 44

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Marketers can keep a tab on competitors and industry trends and engage with their audience in real time.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JULY 6, 2022

2022 is shaping up to be a big year for this rapidly growing industry. It makes their recommendations authentic, and their followers are more likely to have a shared interest. Reach out to well-known bloggers within your industry and see if they’re interested in collaborating with you. If so, you’re in luck.

Instagram 117

Instagram HootSuite UGC Influencer 117

Sprout Social

MAY 19, 2021

Listening data equips brands with the intel they need to have relevant, meaningful interactions with consumers who are talking about your industry as a whole. This rich source of new information can improve marketing messaging, surface industry trends and make a substantial impact on your business. Check out River Island , for example.

Engagement 136

Engagement Brands Review Influencer 136

Pixlee

MAY 21, 2020

Although the industry is bracing for a loss, overall projections indicate a lift in paid social. Kirkland’s uses UGC in their social channels as well as their blogs and inspiration pages to keep customers engaged when they can’t visit a retail location. The Brands Using Paid Social Have Changed.

Sentiment 95

Sentiment B2B HootSuite Retail 95

Sprout Social

JUNE 26, 2023

For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly. An NER model can be trained to recognize millions of data points and apply them to industry-specific contexts.

Sentiment 105

Sentiment Analysis Patterns Price 105

Pixlee

DECEMBER 14, 2018

Digitally-Native cosmetics retailer Morphe hit the online makeup scene in 2008 and rapidly established themselves as a cosmetics powerhouse. Morphe’s innovative e-commerce strategy has allowed them to grow into a top brand featured by celebrities & industry luminaries, and emerge as a leading digitally native brand.

Conversation 45

Conversation UGC Retail Marketing 45

Buffer Social

JANUARY 25, 2022

“The beauty industry is very saturated,” she explains. The team will also be rolling out a robust retail education and sampling program and nurturing long-term paid partnerships with new brand ambassadors to make sure they’re sharing this value with as many potential customers as possible.

Small Business 91

Small Business Marketing Retail Education 91

Sprout Social

MARCH 26, 2020

As many brands pause more traditional advertising, close retail locations and scramble to put new infrastructure in place to support working from home, supporting customers and audiences falls more and more in the digital space. What you can learn: Be who you are, even in a crisis situation.

Brands 96

Brands Brand Monitoring Class Authentication 96

Convince & Convert

JUNE 20, 2017

Using content monitoring tools like BuzzSumo , you can search brand names, industries, or specific keywords and find out the most popular and relevant topics for your industry in real-time. For instance, if you are in retail, there is a whole new dimension of preparation you need to consider when creating video content.

Conversation 103

Conversation Video Content How To 103

Social Media Strategies Summit

OCTOBER 16, 2019

trillion annually, representing 30% of total retail sales. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform.

Brands 103

Brands NGO Authentication Campaign 103

Sprout Social

AUGUST 24, 2022

For example, being at the helm of a brand’s social presence means you have the potential to humanize the company and create authentic connections. From a young age I saw the power in social, and have wanted to be a part of the industry ever since.”. Two generations, two graduations, one gown.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Pixlee

SEPTEMBER 29, 2020

With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. The Bottom Line.

Engagement 90

Engagement How To Metrics Loyalty 90

Pixlee

APRIL 5, 2021

After all, ecommerce is a segment of the retail industry that was born and raised in the digital age, and it often plays by different rules. We trust people more than brands , and thus we trust their authentic content more than branded advertisements. So what kind of content do brands need?

UGC 52

UGC Content Price Influencer 52

Sprout Social

APRIL 26, 2022

This will help your leaders—and you—feel more comfortable and communicate more authentically. In a recent webinar hosted by the National Retail Federation and Sprout , Walmart reported that training helped grow their executive audience reach by 182%. These aren’t one-and-done—make training a core, recurring part of your strategy.

Strategy 87

Strategy How To Training ROI 87

Pixlee

APRIL 25, 2019

Meanwhile, brands not advertising at these festivals are left wondering, are their competitors taking the next step toward community-driven marketing in other retail channels, or are these just marketing gimmicks and one-offs for the headlines? If the festival industry is coming to the laptop and smartphone, brands need to follow.

Communities 75

Communities Geotagging Brands UGC 75

Buffer Social

OCTOBER 31, 2022

A vertical network — or vertical social network — is characterized by an audience interested in content created to address a specific topic, interest, or industry. The key is to be genuine and authentic to build trust with potential customers. What are vertical networks?

Social Networking 83

Social Networking Film GPS Communities 83

Pixlee

JUNE 24, 2020

We now live in a world where FOMO (fear of missing out) has taken over retail. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

Collaboration 98

Collaboration Influencer Campaign UGC 98