Buffer Social

MAY 8, 2019

And now, Ugly Drinks is creating a new, healthier future for the $392 billion soft drinks industry, challenging giants like The Coca-Cola Company, PepsiCo and Red Bull head on. Keep reading to uncover the four key steps Ugly has taken to build an industry-disrupting, global business in under five years…. Build a unique brand.

Industry 74

Industry Meme Survey Authentication 74

Sprout Social

NOVEMBER 27, 2023

Stay current with industry trends Social media is one of the most dynamic spaces in marketing, where new platforms emerge weekly and algorithms seem to change even faster than that. Having a reliable brand community you can lean on to stay ahead of emerging industry trends is invaluable. Here’s a look at some of them.

Communities 83

Communities Community building Industry Crowdsourcing 83

Likeable

JULY 1, 2020

The company has launched numerous campaigns and lent its support to non-profit organizations such as the Essie Justice Group , which seeks to end mass incarceration; the Black Futures Lab , which helps to build black political power; and Native Voices Rising , which promotes advocacy and civic engagement in indigenous communities.

Industry 134

Industry Insurance Marketing Yahoo 134

Buffer Social

JANUARY 22, 2024

And it’s true – we don’t stay stagnant, and neither do the industries in which we work. So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them. “This year is going to be transformative!”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

DECEMBER 5, 2022

For those of you who don’t know what a LinkedIn pod is, it’s basically a group of people who agree to like, comment and engage with each other’s posts. A LinkedIn pod, often called an engagement pod, is a group of people who have agreed to connect and engage with each other’s content on LinkedIn. Methodology.

LinkedIn 99

LinkedIn HootSuite Groups Groups 99

Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It She’s also a committee member of Black@, a Sprout community resource group.

Social Media 110

Social Media Authentication Communities Campaign 110

Convince & Convert

DECEMBER 15, 2023

The millennials and Gen Z are among the top groups driving this change, and it’s projected to grow over time. Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry.

SEO 154

SEO Social Media Strategy Hashtag 154

Koka Sexton

DECEMBER 16, 2022

LinkedIn is a social networking site specifically designed for professionals, and it offers a variety of tools and features that can help you build your professional brand and connect with others in your industry. Choose relevant hashtags that relate to your industry or the topic of your post.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Sprout Social

OCTOBER 10, 2023

Our survey shows expanding brand reach to new audiences (68%), boosting engagement rates (50%) and enhancing brand authenticity and trust (47%) are considered to be the three most valuable benefits of influencer marketing. Topicals Influencer trips are staples within the beauty industry. Several had never been to a brand trip before.

Examples 125

Examples Influencer Campaign Marketing 125

Sprout Social

FEBRUARY 27, 2023

But how do you create content around diversity that resonates and feels authentic? We spoke to marketers across industries to see what their brands are planning and what they’d like to see from their peers this Women’s History Month. Do you have employee resource groups (ERGs) dedicated to women in the workforce?

Social Media 116

Social Media Team Groups Groups 116

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. Social listening can help you uncover influencers who already love your products to create authentic partnerships.

Examples 120

Examples Social Media Sentiment Influencer 120

Social Media Strategies Summit

NOVEMBER 7, 2018

Social media platform decisions should align with goals and trends both within your organization and industry-wide. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. Users can message individual friends as well as groups on Kik.

Platform 272

Platform Social Media Influencer Trends 272

Talkwalker SM

JULY 28, 2016

Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign. LifeWellTravelled: Cathay Pacific sets the travel tone.

Hashtag 60

Hashtag Campaign Industry Hotels 60

Sprout Social

NOVEMBER 12, 2023

Think of a brand collaboration as a group project. Co-marketing is effective for brands that aren’t direct competitors but have overlap either by audience or industry. From there, your brand can connect with complementary partners within your industry or target audience. How do brand collaborations work?

Collaboration 110

Collaboration Brands Fashion Sports 110

Social Media Strategies Summit

APRIL 22, 2019

2018 was a year of lasting impacts on the social media industry. Even in an industry marked by fast change, 2018 will go down in history as a big year for social media and all of the marketers who use it to sell their products or services. The move to Private Groups. There were positive changes for marketers as well.

Trends 143

Trends Social Media Instagram Influencer 143

Oktopost

MAY 11, 2022

Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group.

Brands 144

Brands Content B2B Apple 144

Ignite Social Media

APRIL 27, 2020

How COVID-19 is affecting the Marketing Industry. COVID-19 has impacted every industry worldwide and social marketing is no different. This shift is worth noting considering the traction the app is now receiving across different age groups (Recent reports show 26% of TikTok users are millennials ).

Trends 149

Trends Social Media Instagram Authentication 149

Ignite Social Media

JUNE 14, 2023

Another tactic that can help certain brands drive engagement is to create channels on Instagram , or strategize on building a community and groups on Facebook. Leveraging User-Generated Content User-generated content (UGC) is a powerful marketing tool that can help you tap into the trust and authenticity that modern consumers crave.

Hashtag 152

Hashtag Social Media Strategy UGC 152

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Sprout Social

APRIL 4, 2023

In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. Their user generated content (UGC) is considered to be much more authentic than brand messaging. Industry partners Any other organization or company affiliated with your brand can also be a brand advocate.

Brands 127

Brands ROI Authentication UGC 127

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: Facebook Groups. A whopping 47% of U.S.

Trends 182

Trends Social Media Instagram Platform 182

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Auseh is a seasoned marketer with a passion for driving growth.

Eventful 118

Eventful B2B Apple Hotels 118

Buffer Social

SEPTEMBER 11, 2023

When you're writing your experience, be sure to use keywords that are relevant to your industry and the jobs you're interested in. Include skills that are relevant to your industry and that align with your career goals. Here are some of the best tips for engaging with people on LinkedIn: Be authentic. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To do this, connect on LinkedIn with trusted friends, former colleagues, classmates, industry leaders, vendors, and other professionals.

LinkedIn 98

LinkedIn Brands Real Estate Small Business 98

Sprout Social

JUNE 17, 2019

Embrace authenticity. How important is authenticity on social media? Look no further than the aforementioned influencer industry, which has embraced genuine perspectives. A great personal brand is one that is authentic and intrinsically connected to who you are as a person.

Trends 111

Trends Social Media Brands Authentication 111

Hootsuite

OCTOBER 30, 2023

We’ve included specific prompts for over 25 industries and professions! I tried to compare apples to apples by creating content that was similar for each hashtag group—for instance, one highly hashtagged video about pro wrestling, and one minimally hashtag video about pro wrestling.) Are you posting consistently?

Hashtag 106

Hashtag HootSuite Apple Instagram 106

Later

JUNE 21, 2021

Plan and schedule your Linkedin posts in advance with Later: LinkedIn Tip #1: Drive Engagement Through Authentic Storytelling from Wealthsimple. Our approach to content on LinkedIn is all about humanizing money and breaking down taboos with really authentic, raw stories,” explains Meghan Sharp , Wealthsimple’s Social Lead.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. This video alone had 3.4

Questions 104

Questions Banking Insurance HootSuite 104

Bill Hartzer

DECEMBER 18, 2023

This unique approach is poised to revolutionize the Twitter experience, circumventing the prevalent issues posed by the platform’s algorithm and creating a space for authentic engagement. ABOUT GMONEY: Web3 Pioneer and Ape Enthusiast Known by the alias GMONEY, this founder and collector is a trailblazer in the web3 space.

Twitter 94

Twitter Project Fashion Education 94

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience.

Social Media 93

Social Media Focus Group Aggregator Research 93

BeingOptimist

AUGUST 14, 2023

It offers you the opportunity to connect with industrial leaders, join professional groups or participate in world-class webinars. Being authentic Being genuine in your interactions can not only showcase your honesty but bring forth a pool of trustable connections that you can cherish in the long term.

LinkedIn 40

LinkedIn Tips Groups Groups 40

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. B2B influencer marketing is a strategic approach where businesses promote their product or services through collaborative partnerships with subject matter experts within a specific industry.

B2B 117

B2B Influencer Brands Marketing 117

Social Media Strategies Summit

SEPTEMBER 14, 2023

The 75+ person social team splits into smaller breakout groups via Zoom, giving individuals more chances for their pitches to be heard. After those breakout groups, they reconverge into the bigger Zoom chat, and the leader of each breakout group presents their best ideas. How Are Brands Working With Creators?

Content 130

Content iPhone Sports Remix 130

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Creative: Authentic messaging and perfect timing count for nothing without the right creative. “If Authenticity has been a big focus for NASDAQ. “We

Authentication 224

Authentication Brands Team Issues 224

Hootsuite

JULY 12, 2022

We’re infusing the authentic voice and style we’ve created on social back into every other part of our brand. And Twitter is a group of raccoons fighting behind an Arby’s. (In Be conversational—whether that’s the energy of a serious convo or a group chat with your BFFs. There’s no formula for authenticity. Source: Oatly.

Brands 114

Brands HootSuite Module Meme 114

Hootsuite

JANUARY 13, 2022

However you label your most dedicated customers, they’re typically the group that’s most enthusiastic about your business. This behind-the-scenes content helps establish brand identity and works across social and ads to showcase authenticity. Takes authenticity to the next level. Brand loyalists. Loyalists, advocates, or fans.

UGC 145

UGC Content HootSuite Authentication 145

Webbiquity SMM

DECEMBER 12, 2018

In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166

Trends Marketing Influencer B2B 166