Pam Moore

APRIL 1, 2020

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. They better know the core brand attributes, brand promise, differentiators, value offered to your audiences. Accept it, deal with it and make them count! Brand development doesn’t happen in a day.

Apple 78

Apple Brands Tips Consultant 78

Later

JUNE 11, 2021

Twitter is a great platform to join conversations, share your thoughts, and stay up-to-date with breaking news or industry trends. And with a focused strategy, you can turn your brand’s Twitter account into a powerhouse for garnering leads and building an engaged community. Ready to learn how to use Twitter for business?

Twitter 86

Twitter How To Compete Hashtag 86

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. Your Web site.

Social Media 120

Social Media Content Analysis Sports 120

Ignite Social Media

DECEMBER 12, 2017

But, by thinking of your social audience like a focus group, you can use the information you receive to develop better, more meaningful content that will inspire your audiences to take the action you desire. Twitter: 140 seconds. Take what you learn from your audience to inform future content. Videos should be kept short.

Social Media 239

Social Media Content UGC Influencer 239

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Buffer Social

JULY 27, 2023

Is it original and authentic? It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators. Authenticity is magnetic. It's easy to fall into the trap of repeating what’s already out there. How did it perform?

Content 76

Content How To Guidelines Research 76

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. We would all love to say hello to you on social media – especially Twitter!

Trends 111

Trends Social Media Data Authentication 111

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. On Twitter, you can use hashtags or keywords. For Twitter, you can set Hootsuite up to do some of this automatically. You also need to track the posts where you’re not tagged.

Sentiment 145

Sentiment Analysis Template Templates 145

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. It also demonstrates some very cleaver technology. Sad, actually. Good thoughts. It keeps me paranoid.

Brands 133

Brands Message Boards Travel Forums 133

Hootsuite

MAY 13, 2020

What’s the difference between a Facebook page and a Facebook group? Facebook pages serve the same purpose as your own personal profile: they’re a platform for broadcasting a point of view and creating an authentic, public presence with pictures and posts. You can choose for groups to be public, private or secret (how VIP!).

Groups 144

Groups Groups Engagement Facebook 144

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 113

B2B Research Sentiment Marketing 113

agora pulse

APRIL 29, 2020

In fact, Sean recommends one way to use this strategy right now: Go to Twitter or Facebook and actually type in those questions. The way your YouTube videos are going to spread is because it resonates with a focused group of people who continually show up for the same type of content that you promised. How can we help you?”.

YouTube 96

YouTube Strategy How To Video 96

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. So I find Twitter far more interesting than Facebook because it gives me the data which tells me a lot more about those behaviours.

Trends 60

Trends Marketing Forums Microsoft 60

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Before crowdsourcing there were focus groups, which never really worked too well. Success with the crowd lies in authenticity. Great post!

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121