Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.
Sprout Social
MARCH 1, 2023
After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity.
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Hootsuite
NOVEMBER 7, 2023
Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Find opportunities for authentic engagement. Get in early on trending topics. trillion historical conversations going back to 2010 to help brands track trends online.
Sprout Social
SEPTEMBER 30, 2020
Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? But what about using Twitter for your business?
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic?
Pixlee
APRIL 2, 2019
When brands involve communities in an authentic and transparent way, they can boost company loyalty on the whole. Ride the Wave of Emerging Trends. By listening to the most highly engaged customers, brands can anticipate emerging trends before they become mainstream. Brand Loyalty.
Convince & Convert
DECEMBER 7, 2023
Create targeted micro-campaigns that address these groups specifically. Authenticity & Relatability As consumers become increasingly discerning about brand intentions, a genuine commitment to diversity signals honesty and integrity. What you should do : Keep a close eye on the changing industry trends and cultural shifts.
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