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Increase your ROI: Let the data do the work

Audiense

Historically, market research has been based on the use of traditional methods that required large investments of time and money to carry out surveys, interviews, focus groups, etc. Today, we have one of the most powerful data sources at our fingertips: social data. Market Acquisition.

ROI 74
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Social Media Scales of Engagement

Diva Marketing Blog

Much like the beginning of a focus group, to help respondents develop a comfort level for future complex questions, the defense attorney asked what I thought was an interesting multiple choice question. As a marketer living in the age of social networks I think about what engagement means in terms of bringing a brand to life.

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

If you’re still figuring out your marketing plan for 2010, consider the following 10 reasons why a social media strategy may be well worth the effort. surveys, focus groups, test marketing) often spend millions to locate their target markets. It finds your customers Companies using traditional marketing methods (e.g.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer Social

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Which is exactly why it’s crucial that social media marketers establish a solid video strategy for ephemeral content.

Trends 111
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Get Your Social Media Story Straight | Blogging and Content.

Convince & Convert

Talk about an ad that’s chock full of truth and authenticity. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

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What is Social Commerce and Why Should Your Brand Care?

Hootsuite

Social commerce offers an instant focus group. Not only does social commerce speed up the transaction process, it also offers an incredible way to collect feedback. To create a great social commerce experience, you’ve got to remember the “social” part. Why not give ‘em what they’re looking for?

Brands 145