Buffer Social

JULY 27, 2023

Is it original and authentic? It also shows up in trying to write like everyone else on Twitter or making videos the same length as the most successful YouTube creators. Authenticity is magnetic. It's easy to fall into the trap of repeating what’s already out there. How did it perform?

Content 76

Content How To Guidelines Research 76

Convince & Convert

JULY 2, 2014

Here are six ways to keep your brand in check and portray your company authentically: 1. It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. Get Inside Customers’ Heads You know who you are as a company, but do your customers?

Brands 141

Brands Survey Construction Comparison 141

Hootsuite

MAY 16, 2023

Social media reputation management is the practice of observing and shaping how people perceive your brand on social media platforms like Facebook, Twitter, and TikTok. That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. What is social media reputation management?

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Hootsuite

OCTOBER 13, 2020

Back in the Mad Men era, marketers brought in focus groups to understand how people might respond to a new advertising campaign or slogan. Today on the Sky Train a group of five got on a busy train with backpacks. On Twitter, you can use hashtags or keywords. All five had a chuckle and took them off.

Sentiment 145

Sentiment Analysis Template Templates 145

Audiense

DECEMBER 19, 2016

Journalists are used to receiving many professional standard emails every single day, but using an effective DM strategy on Twitter with a unique opportunity for a story allowed us to cut through that noise.”. Chances are, there are smaller influencers or groups who have far more clout in your area. Open data is your best resource.

Trends 60

Trends Marketing Forums Microsoft 60

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested. Answers Yahoo!

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Pam Moore

JULY 11, 2018

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. They better know the core brand attributes, brand promise, differentiators, value offered to your audiences. Accept it, deal with it and make them count! Brand development doesn’t happen in a day.

Apple 139

Apple Brands Tips Consultant 139

Pam Moore

APRIL 1, 2020

From the receptionist to the CEO to the tweet stream of your corporate Twitter account, each touch is a brand impression. They better know the core brand attributes, brand promise, differentiators, value offered to your audiences. Accept it, deal with it and make them count! Brand development doesn’t happen in a day.

Apple 78

Apple Brands Tips Consultant 78

agora pulse

APRIL 29, 2020

It all started when I was volunteering at my local church, and my youth pastor handed me a video camera and some software, and said, ‘Hey, start making videos for the youth group.’ In fact, Sean recommends one way to use this strategy right now: Go to Twitter or Facebook and actually type in those questions. What’s the No.

YouTube 96

YouTube Strategy How To Video 96

Techipedia: Tamar Weinberg

MARCH 12, 2009

Because this critical post of Royal Caribbean disappointed me, I polled my Twitter followers for feedback. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics. This is Cruise Critic’s sole involvement in this program.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

APRIL 1, 2010

Talk about an ad that’s chock full of truth and authenticity. But, facebook.com/mntimberwolves appears to be available, and their Twitter handle is @mntimberwolves. The Twitter background includes zero evidence of any other outpost. Linked from Twitter. They need to snap up that Facebook name pronto. Your Web site.

Social Media 119

Social Media Content Analysis Sports 119

Sprout Social

JANUARY 20, 2021

Once Topics are set up, your tool will collect candid conversations from the world’s largest focus group. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit. The latter two are unique and valuable—but underused—channels for B2B market research.

B2B 109

B2B Research Sentiment Marketing 109

Buffer Social

JANUARY 2, 2019

Brian : Mobile usage and even shorter attention spans will continue to increase the popularity of short-lived content in 2019, especially with Millennials and Generation Z’ers, who thrive on their relationships with brands being authentic and meaningful. We would all love to say hello to you on social media – especially Twitter!

Trends 111

Trends Social Media Data Authentication 111

Convince & Convert

JUNE 23, 2010

Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. After the socially awkward embracing is done, invite both groups in during the creative process. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 121

Crowdsourcing Social Media Strategy Construction 121