article thumbnail

Vulnerability in the workplace: A career differentiator for women in software engineering

Sprout Social

But when I entered the professional engineering world, I was surprised at how difficult it was to be open, authentic and vulnerable, and the sweeping difference that culture and representation could make. Starting my career as a woman in software engineering. Sprout Social’s engineering culture.

article thumbnail

From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine

Oktopost

Transforming Social Media into a B2B Growth Engine through Employee Advocacy. Through employee advocacy with Oktopost, Andrew has turned social into an engine for talent acquisition and lead generation. Bringing Authenticity Back to Social Media.

B2B 91
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Drive authentic connection at scale with a sophisticated listening solution

Sprout Social

In addition, the keyword search capability offers a “search engine for social”, making it easy to quickly dive into different focus areas within your brand, industry or competitive Topics. This post Drive authentic connection at scale with a sophisticated listening solution originally appeared on Sprout Social.

article thumbnail

Mastering The Social Media Shift: 8 Key Trends Shaping Digital Success

Social Media Network Marketing

From the rise of short-format videos to the increasing importance of authenticity and transparency, understanding the latest trends is crucial for success. Transparency and Behind-the-Scenes Content: Consumers value transparency and authenticity in brands.

Trends 56
article thumbnail

Moving to HTTPS for Better Search Engine Rankings

Bill Hartzer

Due to Google’s recent official announcement that an https site is a search engine ranking factor, I’ve decided to move my site, BillHartzer.com, to https from http. I wrote earlier about https secure websites and search engine rankings, and my recommendation that you consider switching your website from http to https.

article thumbnail

Creating an Authentic Brand Story at Swiftpage

Convince & Convert

He engineers opportunities for his team members to live their true brand story, creating an authentic and personable brand identity that both customers and employees want to be a part of. John Oechsle has built an incredibly successful career by nurturing brand culture through the stories he crafts and shares with his team.

article thumbnail

Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Brands integrating social proof into their marketing campaigns boost legitimacy and authenticity in their products and services. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). For example, buyers may choose a product with a 4.7 Key Takeaways.

comScore 299