Waxing UnLyrical

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. infiltrated both my Shonali Burke Consulting business page (I’d left that up after joining Arena Stage) and, even worse, the Arena Stage page. The hacker(s?)

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

Around one third of the world is on some form of social media. With social media on the forefront of many people’s minds, it has naturally also come to weigh on the minds of marketers. The combination of these two developments has resulted in what is know as “authentic advocacy.” Tip #2: Utilize Social Media.

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. Think Beyond Social Media.

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The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing

Waxing UnLyrical

Online influencers are successful, in large part, because they are genuine about themselves with their audience and they require authenticity in their interaction with brands. Celebrities, athletes, business leaders and individuals who have an elevated status on social media generally make up macro-influencers.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. We select influencers through media monitoring tools, such as Talkwalker and Cision, resources such as Influencer Marketing Hub , Scrunch and InfluencerandCo. Influencer approach.

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. If they have a post that you can comment on in an authentic way, do so. Customer Service.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. Folks come here to enjoy options from a carefully selected menu that features creations made from our authentic strained Greek yogurt and hand-selected, artisan ingredients.

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