Direct Marketing Observations

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An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Be authentic. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. It takes time.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.