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Influencer Engagement: Finding a Fit

Waxing UnLyrical

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Social Media Lessons For Brands & Their Agencies From Football

Diva Marketing Blog

Social media use is a contact sport, not a spectator sport. Even the best intentioned interactive, ad, PR agencies or consultants can easily fall into the illusion that doing more for a client is actually doing less. It's one built on positioning the agency or consultant as a "sherpa" who guides and advises.

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Why brands transition from Social Studio to Sprout Social

Sprout Social

We’re making it easy for Salesforce customers to manage their full social media presence while maintaining a 360-degree view of their customer. With Sprout, you get an intuitive, straightforward platform designed to help you maximize business impact from social. What is Salesforce Social Studio?

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