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Hiring a Social Media or Digital Marketing Agency? Answer These 10 Questions First

Pam Moore

Businesses of all sizes from solo-entrepreneurs, startups, small businesses to Fortune 50 brands often turn to social media and digital marketing agencies to help them develop a social media and digital marketing strategy. Many business leaders struggle with budget allocation for social media and digital marketing.

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8 mistakes you can avoid making in social media

Direct Marketing Observations

I must admit that I was inspired to write this post based on the Social Media club of Orlando. They had tweeted me an invite to an event titled, “Mistakes and Lessons Learned in Social Media. We talk about enterprise wide integration of social media but that takes on different forms.

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How B2B influencer marketing will grow your brand

Sprout Social

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies. What is the proposed timeline for your campaign?

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing is not a new shiny object invented via social media. Without content and humans, social media and digital marketing wouldn't exist. Every agency, marketer and consultant seems to be talking about content marketing. You need a structured plan to be successful using social media.

Content 113
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

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8 ways to show your clients the value of social in a tumultuous climate

Sprout Social

While nearly everything came to a halt in early 2020, social media never slowed down. In fact, roughly half of consumers report using social more since the coronavirus pandemic began. Thanks to social media we were able to continue to provide the connection that customers were craving throughout this time.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. I also learned the lesson and critical importance of being authentic and transparent. Who influenced you, and why?