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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, a new survey from Uproar PR found 72% of people prefer micro-level social media influencers. They are often more authentic and more likely to have actually used the product or service. But, their authenticity is a win over the brand’s needs. Authenticity. Think Beyond Social Media.

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Become the Pied Piper of Community Building

Waxing UnLyrical

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. If they have a post that you can comment on in an authentic way, do so. Conclusion.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. Be helpful.

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11 Types of Video Content Every Business Needs to Create

Rebekah Radice

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Take Katie Lance with Katie Lance Consulting’s use of video and how she educates her audience on a major pain point: Facebook engagement.

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Social media for strategic communications: 4 ways to strengthen your brand narrative

Sprout Social

When it comes to standing out, social media for strategic communications isn’t just helpful—it’s necessary. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. Communications and social media are a match made in heaven.

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6 Experts’ Proven Tips for Creating a Successful Blog

Writtent Blog

During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. Laura Roeder is the founder of LKR Social Media , a company that creates training courses for small businesses to learn how to leverage social media and online marketing. Be authentic.

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114+ Copywriting Formulas to Get Traffic & Leads

Writtent Blog

7 Formulas for Social Media. #8 Although simple, this formula is highly effective, and has endless applications , including using it to share content on social media and even to evaluate other people’s content. Example: How to get more shares on social media. offer a free trial or consultation).