Oktopost

JULY 4, 2022

Salesforce announced earlier this year that Social Studio, their one-stop social media management platform, has entered sunset mode and will no longer be receiving any updates. For those of you working in Social Studio and enjoying the native integration with your Salesforce platform, this is likely a difficult time.

B2B 132

B2B Social Media Management Metrics Social Media 132

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . When you first join a company, you always want to make a profound impact. But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas?

Data 118

Data Strategy How To Social Media Management 118

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. But how exactly can you create this remarkable customer experience on social media? Tell us more about you!

Company 89

Company Social Media Instagram Social Media Management 89

Sprout Social

DECEMBER 5, 2023

The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). Making space for diverse perspectives empowers us to create authentic connections with social audiences.”

Social Media 120

Social Media Survey Education Team 120

agora pulse

MAY 18, 2019

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. Wendy’s, for example, has created a unique brand voice both hilarious and a little ruthless; the company frequently roasts competitors and customers alike.

Authentication 101

Authentication Platform Social Media Brands 101

Sprout Social

SEPTEMBER 14, 2023

Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. zara Choose your lipstick!

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

MARCH 29, 2023

Candidates can hear from our own employees rather than talent acquisition teams or hiring managers—who job seekers know are selling to them. Authentic and objective reviews are powerful ways to attract top talent.” When team members share their experiences on social, it seems genuine, trustworthy and authentic.

Social Media 100

Social Media Strategy Review Team 100

Sprout Social

MAY 24, 2022

“[Social messaging] will continue to grow as the number one way for brands to communicate to customers. I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. Social is even poised to overtake other digital channels as the preferred place for service.

Social Media 129

Social Media Marketing Social Media Management Issues 129

Sprout Social

DECEMBER 12, 2022

Social media managers live and breathe social. Most of these questions stem from a disconnect between people who think social first and people who don’t. If you’re not familiar with what goes into creating a social media account, you might think all it takes is a quick sign-up.

Social Media 98

Social Media Social Media Management Authentication Sentiment 98

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. Whether using it to raise awareness of your products, share informative content, or provide accessible and hands-on customer service, a smart social media strategy can be critical in generating demand.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics.

Analytics 112

Analytics Sentiment Analysis Patterns 112

Social Media Strategies Summit

FEBRUARY 18, 2021

This trend is driven by a number of factors like the launch of business-friendly features by social media platforms and the ease of shopping. In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. And, there’s a lot more!

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

JUNE 17, 2021

Her experience includes marketing leadership roles at start-ups and high growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic) and CA Technologies. Natalie is a marketing leader with over 20 years of experience in the B2B technology industry.

B2B 118

B2B Marketing Apple Authentication 118

Sprout Social

AUGUST 16, 2023

Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies. It should encompass conversations across the internet.

Social Media 75

Social Media Banking Brands Sentiment 75

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. Here’s a down-to-the-minute look at how to stay on top of social.

Social Media 145

Social Media HootSuite Template Templates 145

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. Social commerce. Social commerce is when you buy and sell products or services directly from a social media platform. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. Conversational commerce.

Trends 143

Trends Conversation Instagram Influencer 143

Sprout Social

OCTOBER 5, 2021

We need some skepticism to keep businesses accountable , transparent and authentic. Posting a Tweet that gives a vague indication that your company is committed to “doing the work” isn’t going to cut it. Patagonia’s transparency on social crystalizes where they stand on issues that their company and consumers care about.

Brands 109

Brands Marketing Apparel Issues 109

Hootsuite

DECEMBER 12, 2023

Why should execs be on social media? Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers. Not for execs on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Webbiquity SMM

APRIL 30, 2020

Every social media service has its pros and cons. For example, LinkedIn is a platform for professionals, employees, and companies. Due to the importance of social media in digital marketing, most brands now maintain accounts on all the top social media platforms.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

JULY 6, 2020

As the United States is experiencing the largest social movement in history, it’s become clear that inaction and silence are no longer options for brands. People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. Here are five of the ways we’ve approached this at Sprout.

Strategy 145

Strategy Social Media Organization Education 145

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

B2B 70

B2B Social Media Strategy Reputation 70

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. It works as social proof and fosters trust and credibility. Let’s check out the companies leveraging UGC.

Social Media 52

Social Media UGC Content Loyalty 52

Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. According to this year’s Sprout Social Index™ , the number one reason consumers follow brands on social is to stay informed about products and services.

Authentication 120

Authentication Tips Marketing UGC 120

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. Whether you’re in PR or a Social Media Manager, knowing how to navigate online interactions is important. Managing social media moderation is especially critical to plan ahead for as news becomes more continual and even more immediate.

Eventful 113

Eventful Social Media How To Sports 113

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy.

Authentication 224

Authentication Brands Team Issues 224

Keyhole.co

SEPTEMBER 12, 2023

It could be your photo or the company logo if you’re representing a brand. So, creating authentic, consistent, captivating videos should be your priority. Your TikTok caption is also an excellent opportunity to get more comments and start conversations with your audience. Appetizing stories make your campaigns memorable.

Tips 52

Tips How To Hashtag Authentication 52

Sprout Social

FEBRUARY 29, 2024

Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line. Media buying Companies like Volkswagen utilize AI to optimize their advertising strategies.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. If you’re really listening, you have a better chance of defining and steering the conversation. Oktopost specializes in social media management for B2B companies. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Sprout Social

FEBRUARY 26, 2024

Regulatory agencies closely monitor financial institutions to ensure their social presence complies with laws and regulations (if it doesn’t, it can result in significant fines and other legal action). The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true.

Report 65

Report Atlassian Brands Sentiment 65

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

MAY 9, 2023

They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Insurance Banking HootSuite 104

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

Issues 134

Issues Survey Campaign Authentication 134

Unmetric

JUNE 11, 2019

Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting.

Analytics 125

Analytics Tools Social Media Curation 125

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Most social media managers write copy, but not all of us are at the “ridiculously good” level yet.

Skills 195

Skills Social Media Marketing Influencer 195