Sprout Social

SEPTEMBER 8, 2021

Now Twitter has come up with Twitter Spaces to facilitate live audio conversations on the platform. Twitter Spaces is a new feature that allows users to have live audio conversations on the platform. Users can host these conversations in an audio chat room called a “Space” and invite other users to participate. Invite speakers.

Conversation 132

Conversation Twitter Hosting Upcoming 132

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? They harness the creator’s following, trustworthiness and authenticity to increase credibility between a brand and their target audience.

Influencer 99

Influencer Brands Collaboration Authentication 99

Pixlee

APRIL 26, 2021

Only 22% of businesses are satisfied with their conversion rates. Needless to say, identifying your website’s primary conversion drivers is crucial. Without identifying and later, testing, you can’t expect to improve conversions on a larger scale. Define Your Conversions. Identifying Conversion Points.

Conversation 98

Conversation UGC How To Analytics 98

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. This was particularly helpful for software company Goally. This is especially important when your company makes big moves.

Examples 119

Examples Social Media Sentiment Influencer 119

Ignite Social Media

SEPTEMBER 5, 2023

After California experienced a one-of-a-kind, simultaneous hurricane and earthquake this month, the dictionary company quickly chimed in with, “ ‘Hurriquake’ is a new one for us, too. ” ‘Hurriquake’ is a new one for us, too. It just uses a simple US map, a product image, and some text. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. Plus, the three critical components of an effective influencer marketing strategy you need to know.

Influencer 103

Influencer Marketing Collaboration ROI 103

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience.

Brands 125

Brands ROI Authentication UGC 125

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 108

Social Media Authentication Communities Campaign 108

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area.

Social Media 106

Social Media Sentiment Loyalty Microsoft 106

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. It adds a message button to your Company page and an inbox to the admin center, so page admins and super admins can view and respond to members directly.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Pixlee

JUNE 30, 2020

What can often feel like a zero-sum game between database subscriptions and conversions, finding the right balance that engages your subscribers without pushing too many away is a challenge. The hero image features a Cotopaxi product prominently displayed in order to entice the viewer to shop. Product Recommendation Emails.

Template 70

Template Templates Conversation UGC 70

Hootsuite

JANUARY 13, 2022

Or maybe you’ve received a fancy new product, and you post an unboxing video to your YouTube channel? For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Takes authenticity to the next level. Not clued in just yet? And with consumers 2.4

UGC 145

UGC Content HootSuite Authentication 145

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition.

Campaign 88

Campaign Content Upcoming Authentication 88

Sprout Social

SEPTEMBER 30, 2022

They use the insights gained from social listening to authentically connect and build relationships through social conversations that matter most to their audience. Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads.

Tips 131

Tips Authentication LinkedIn Groups 131

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. Through our products, individuals are able to experience the joys of southern-living no matter where they are. It can make or break a brand.

Company 89

Company Social Media Instagram Social Media Management 89

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Features like shoppable posts and swipe up to buy make it easier for brands to direct traffic from social media directly to their product pages. But that’s not it.

Trends 195

Trends Social Media Authentication Instagram 195

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Buffer Social

JANUARY 3, 2023

To help us answer our questions, we spoke to Hien Mai, from the LinkedIn Product Marketing team. Hien focuses on growing creators and conversations on LinkedIn by helping make content creation approachable, nudging & nurturing creators along their journey towards being a consistent creator. How many hashtags should you be using?

LinkedIn 113

LinkedIn Team Hashtag Authentication 113

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

B2B 131

B2B Education Meeting Engagement 131

Oktopost

SEPTEMBER 12, 2023

Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Fortunately, you’re not alone.

Data 124

Data B2B How To Metrics 124

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. All while keeping its product front and center of the messaging. Dominos Adds Its Product to an Existing Story. It sounds weird, but it works.

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

MARCH 21, 2024

The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. In terms of purchases on UK TikTok, personal care products reign supreme, making up two-thirds ( 61.3% ) of consumer goods sales made via TikTok Shop in the UK. Looking to build buzz for your UK-based brand? million followers.

Influencer 98

Influencer Brands Fashion Review 98

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. This means diversifying isn’t only crucial for maximum outreach but for higher conversions, too. Personalized messages that trigger authentic conversations are a great strategy here.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Expanded reach: People follow people rather than companies.

Examples 136

Examples B2B ROI Analytics 136

Oktopost

JANUARY 31, 2024

Since 84% of consumers trust endorsements from friends and family over traditional advertising, Employee advocacy has become an increasingly popular tactic for fostering authentic relationships with a broader audience and infusing a human touch into your brand by leveraging the influence and expertise of your employees.

ROI 62

ROI Engagement Metrics How To 62

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Competitor Analysis.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

OCTOBER 31, 2023

He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey. He recommends looking at influencers who talk about your industry and whose content outperforms when they mention your topic or product.

ROI 103

ROI Influencer Marketing Survey 103

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. During the election we will use social listening to tune into conversations that could impact our brand health and image.

Social Media 111

Social Media Marketing Sentiment Influencer 111

Sprout Social

JANUARY 29, 2024

They simultaneously hopped on blink-and-you’ll-miss them trends, while championing authenticity. People are also using social media to learn about and purchase products. With major changes at the company and new platforms like Threads, users are diversifying their time across platforms while remaining loyal to some legacy networks.

Social Media 109

Social Media Strategy Exercises Retail 109

Sprout Social

JANUARY 9, 2024

Regardless of size, most companies face the same challenges—tough competitors, and evolving customer and market demands. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making. Enter AI analytics. What is AI analytics?

Analytics 111

Analytics Sentiment Analysis Patterns 111

Sprout Social

NOVEMBER 30, 2021

Product launches no longer take place solely in the physical space, the digital one is just as, if not more, important. Conversational commerce. Social commerce is when you buy and sell products or services directly from a social media platform. Let’s take a look at the top ecommerce trends you need to prepare for in 2022.

Trends 143

Trends Conversation Instagram Influencer 143

Oktopost

MAY 4, 2020

After all, companies are marketing to people. In our fifth episode of Oktopost’s original discussion series, “The Globalization of Social Media”, Colin Day , Oktopost ’s Managing Director EMEA hosts B2B marketing legend, Steve Lucas , former CEO of Marketo , an Adobe company and current CEO of iCIMS. Make it Authentic.

B2B 113

B2B Brands Authentication Communities 113

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase. Where do companies go from here?

Social Media 120

Social Media Survey Education Team 120

Oktopost

MAY 11, 2022

As a young person in technology, we often believe the product creates the value of an organization. We build a product and tend to focus more on the product itself rather than the identification around how our customers value our brand. Make no mistake, a solid product matters. Episode Summary.

Brands 144

Brands Content B2B Apple 144