Convince & Convert

SEPTEMBER 2, 2015

Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication. Boost their ego.

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

OCTOBER 18, 2017

times more “buying conversations” than the average consumer every week, and their recommendations are more direct and specific to the interests of those already following them. Perhaps you’re a new company wanting to build brand awareness, or have a product in need of reviews and testimonials to bolster credibility. They have 22.2

Influencer 43

Influencer Brands How To Fashion 43

ProBlogger

APRIL 23, 2012

Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. This all ties back to whether your company has a consistent focus and a clear brand image that can connect with customers. Your followers may want to chip in to the conversation.

Tips 40

Tips Twitter Marketing Klout 40

Diva Marketing Blog

NOVEMBER 16, 2011

. Diva Marketing/Toby : The End of Business As Usual explores how the digital world, including social media, is impacting not only the way customers connect with companies but how companies interact with their customers and stakeholders. From Klout scores to Twitter followers, many people are struggling with the idea of importance.

Klout 78

Klout Social Media Social Networking Influencer 78

Techipedia: Tamar Weinberg

AUGUST 2, 2011

It’s a social sharing platform that allows you to either find great content, share it and measure your ability to drive clicks and traffic … or measure the social sharing and links to leave to lead folks back to your own content, even tying that traffic to conversions and sales. Pretty nifty. Chaim Haas. Jay Berkowitz.

Tools 277

Tools Tips Marketing Social Media 277

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. I interviewed Adam Schoenfeld , President and Co-founder of RowFeeder to learn more about the company and its plans.

Social Media 119

Social Media Strategy Analysis Reputation 119

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. The Social Media Marketing List: 45 things you should be doing but probably aren’t by Conversation Marketing. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass. 85% of Inc.

Social Media 198

Social Media Tools Tips ROI 198