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Altimeter Report Provides Facebook Page Guidelines, Benchmarks

Dave Fleet

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Bonus: Get a free, customizable social media guidelines template to quickly and easily create recommendations for your company and employees. In a centralized corporation, the company owns all locations (or branches) and there is one chain of command. These quality standards should also be part of your brand guidelines document.

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How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

For example, I think of one of my best friends, for example, as the “funny one” and another as “the smart one;” one spouts off jokes in conversations like nobody’s business, while the other has enough fast facts to rival an encyclopedia. Have Brand Voice Guidelines. They communicate differently.

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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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Understanding Twitter verification in 2020

Sprout Social

Being verified on Twitter is somewhat of a status symbol as it indicates that a profile is authentic. The coveted blue verification badge that appears on Twitter profiles lets people know that the account is of public interest and, most importantly, authentic. Twitter is the only entity that can provide verification badges.

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How To Get Verified On Instagram Even With Few Followers

Keyhole.co

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

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10 Examples of How Content Creators and Teams Are Using AI

Buffer Social

Conversely, a report showed that AI was a major reason for over 4,000 layoffs in May 2023. Their writer policy and guidelines regarding AI-generated content explicitly state that they don’t accept AI-generated content. Working with AI like that allows him to expand his ideas while keeping his voice authentic.

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