Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it?

Training 172

Training Forums Team Curation 172

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

DECEMBER 5, 2023

Meet our experts Kikora Mason Laurise McMillian Greg Rokisky Cassandra Blackburn Algorithm Name: Kikora Mason Pronouns: She/Her Company: JPMorgan Chase Title: Vice President, Community—Chase Social Media Bio: Kikora Mason currently oversees social listening and community management strategy at JPMorgan Chase.

Social Media 120

Social Media Survey Education Team 120

Jon Loomer

FEBRUARY 6, 2023

Facebook/Meta is one of the techiest of all tech companies and is known for advancements in ads optimization and machine learning. We now have AI that can respond to a loosely-structured question and give us the exact answer that we needed in a conversational tone. An authentic review wouldn’t include contact info.

Facebook 186

Facebook Authentication Review Report 186

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

APRIL 4, 2023

Why brand advocacy matters for your company How to determine if brand advocacy is effective What is a brand advocate? In fact, there are several groups of individuals who can be advocates for your brand, including employees and partners. For employees it’s about loving their work, the company culture and, of course, the product.

Brands 125

Brands ROI Authentication UGC 125

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Koka Sexton

DECEMBER 16, 2022

Network with others: Connect with professionals in your industry or with companies you are interested in. Reach out to them and start a conversation to build your network and potentially open up new opportunities. Strategies for Finding and Joining Relevant Groups on LinkedIn.

LinkedIn 92

LinkedIn Engagement Tips Reputation 92

Oktopost

MAY 11, 2022

Christopher is a specialist in Content Governance, AI, and pipeline management with over 20 years of experience growing companies in the technology sector. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Brands 144

Brands Content B2B Apple 144

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Brian Scudamore is the Founder and CEO of O2E Brands , the company behind home service brands like 1-800-GOT-JUNK? million Twitter followers –– 30 times more than his company!

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

Brands 127

Brands Authentication Communities Campaign 127

Social Media Strategies Summit

APRIL 22, 2019

The move to Private Groups. Groups took off in 2018 as a way for brands to connect directly with fans without the algorithm affecting their posts. They’ve been used not only as a quick feedback tool but also as to support engagement and build authentic conversations. TRUST will be a key issue for consumers.

Trends 143

Trends Social Media Instagram Influencer 143

Keyhole.co

JANUARY 20, 2024

Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One Facebook marketing strategy is to create a group for your business, where fans, customers, and anyone with an interest in your brand can come together and form a community. Their Facebook group has 3.2

Small Business 100

Small Business Engagement Strategy Facebook 100

Oktopost

AUGUST 26, 2021

Her career spans a number of marketing leadership roles across companies in various industries including stints at Logi Analytics, Bloomberg, Questex, Business.com, and InterContinental Hotels Group. Auseh is a seasoned marketer with a passion for driving growth.

Eventful 118

Eventful B2B Apple Hotels 118

Social Media Strategies Summit

NOVEMBER 7, 2018

Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. However, it is a good place for brands to join in on conversations already happening. Users can message individual friends as well as groups on Kik. You can chat with up to 8 users at a time.

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Businesses can reach a diverse group of consumers through their connections with influencers. Benefits of Using Influencers for Email Marketing.

Influencer 96

Influencer Marketing UGC How To 96

Sprout Social

JULY 6, 2020

People expect the companies they shop with and the organizations they support to take a stand—in fact, 70% of U.S. As a social media manager, perhaps you’ve created campaigns in the past for Black History Month, Women’s History Month or Pride, or posted about holidays recognizing marginalized groups of people. That’s all a great start.

Strategy 145

Strategy Social Media Organization Education 145

Later

JUNE 21, 2021

With millions of company pages and individual members on the platform, the space is no longer just for recruitment purposes. With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic.

Campaign 77

Campaign UGC Marketing Authentication 77

Keyhole.co

FEBRUARY 9, 2024

Facebook marketing creates awareness and promotes a company or individual via the platform. Some of those include posting on your Facebook feed, stories, reels, Facebook groups, etc. Companies often overlook the potential of the free promotional tools Facebook has. First, search for popular Facebook groups and join them.

Strategy 52

Strategy Facebook Marketing Groups 52

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JUNE 23, 2021

The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic?

Social Media 92

Social Media Focus Group Aggregator Research 92

Social Media Strategies Summit

OCTOBER 14, 2021

Caleb previously worked in the private sector at Edelman and Bain & Company and was the lead digital strategist for President Obama’s political advocacy group, OFA. Timing: Join a conversation too late or too soon, and you risk doing more harm than good. Authenticity has been a big focus for NASDAQ.

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Authentication Brands Team Issues 224

Sprout Social

MAY 24, 2022

I truly believe it will surpass email, and physical mail,” says Raven Gill , Social Media Manager at Communicators Group. They’re more like actual conversations and not as cold and robotic.”. Or a company recognizing an employee who has been with them for 30 years? A case for accessibility and inclusion.

Social Media 128

Social Media Marketing Social Media Management Issues 128

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

Twitter 139

Twitter Survey Trends Hashtag 139

Webbiquity SMM

DECEMBER 12, 2018

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones. Live Video.

Trends 166

Trends Marketing Influencer B2B 166

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Artificial intelligence in marketing With marketing , AI transforms how businesses interact with their customers in several ways, offering tangible benefits that directly impact a company’s bottom line.

Patterns 117

Patterns Sentiment Analysis Proposal 117

Sprout Social

FEBRUARY 22, 2022

Social platforms mimic the in-person experience of browsing in physical malls and stores with techniques like group buying, messaging and interactive content. Both consumers and brands benefit from the accessibility and conversational opportunities social media offers. Group shopping. Conversational commerce.

Platform 105

Platform Tips Buy Instagram 105

Oktopost

DECEMBER 1, 2021

Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Microsoft 109

Microsoft B2B Apple Conference 109

Pixlee

MARCH 30, 2022

Social media is the number one source of brand discovery for 52% of this age group. Radio Flyer saw a 7x increase in conversion upon seeding social content from the brand’s community across 117 on-site galleries. “We Trend #2: The Best Social Videos Are Diverse and Authentic. On what channels will they have the most impact?

Trends 75

Trends Retail UGC Authentication 75

Socialmedia.biz

FEBRUARY 23, 2019

For example, Glossier, the NYC-based beauty company, recorded a 600% year-over-year growth (2015-16) when micro-influencers on Instagram (not celebrities!) Depending on your conversion and engagement goals, you can use these figures to publish content that caters to your target audience.

Instagram 105

Instagram Nielsen Collaboration Influencer 105

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks. How did the company do this?

Examples 59

Examples Brands Sentiment Reputation 59

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. Source: Facebook Groups. Platforms to use: Facebook Groups, Instagram Close Friends. Platform to watch: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? Position your brand as authentic. Work with the right streamer.

Marketing 102

Marketing Authentication Template Templates 102

Dave Fleet

JULY 28, 2010

In the latest of a series of practical and helpful resources for marketers, Altimeter Group has released a free report entitled The 8 Success Criteria for Facebook Page Marketing. Most brands hide the identities of the team interacting on Facebook, lowering the “authenticity&# of interactions.

Guidelines 354

Guidelines Report Facebook Case Study 354

Oktopost

JANUARY 25, 2024

Creating an employee advocacy program is a strategic move for brands seeking to extend their reach and foster authentic relationships with their audience by tapping into the beauty of human connection. Prioritize employee advocacy If you haven’t implemented an employee advocacy program yet, 2024 is the year you should make it happen.

B2B 69

B2B Social Media Strategy Reputation 69

Hootsuite

JULY 4, 2022

While TikTok users favor authentic, low-production content, there’s still an investment involved in executing clever and engaging videos. It’s also a great channel to support the consideration stage of the buyer journey, drive conversions, and build customer loyalty. Is the time and resource investment worth it? But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104