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Convince & Convert
JANUARY 26, 2011
15 years ago, most of us didn’t care so very much about where our meat came from, or which rental car company we used, or what type of permanent marker we wrote with – because we didn’t have any meaningful information to help us decide. When every company on the planet has a special offer, yours isn’t that special.
Diva Marketing Blog
DECEMBER 25, 2012
Pull off the pretty red bow and you'll find digital platforms with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn and Pinterest. It's a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and custome can create the brand experience.
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Diva Marketing Blog
APRIL 3, 2013
Selfless Content - Posts that take the needs of your community into consideration and are aligned with the values of your brand/company. Keep in mind that you do not and never will "own" any social network e.g., Facebook, Twitter, Pinterest, LinkedIn, FourSquare, g+, etc.
Diva Marketing Blog
DECEMBER 22, 2013
Pull off the pretty red bow and you''ll find social networks with funny names like blogs, Twitter, Facebook, Foursquare, Google+, LinkedIn, Instagram and Pinterest. It''s a world where to succeed we have to go beyond a one-off sale to opportunities where three entities: company, employee and customer create the brand experience together.
Diva Marketing Blog
MAY 18, 2011
In part 2 they talk about authenticity and how they align the brand promise of their organizations with their own values. Facebook Linkedin Twitter Foursquare. How do you adjust your personality and values to the public forums of social media and still stay authentic and your ‘true self?’. Linkedin Twitter.
Diva Marketing Blog
FEBRUARY 16, 2011
The tools like Twitter, Facebook, and geo location services such as Foursquare are nano seconds old. The real digital relationship honors go to the company that can leverage the CRM -- someone who can remember anniversaries and birthdays, if you will. Generally speaking, this can't be done in-authentically.
Convince & Convert
AUGUST 10, 2012
Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft , Janrain , and Jim Kukral at DigitalBookLaunch. We made the intro, really happy to bring her in to the conversation in a bit. Katie Richman is going to be joining us on the program today.
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