Authentication Company Conversation Focus Group 
Sprout Social
JUNE 23, 2021
The sharp, brand-defining edges of inspired ideas are often worn down in focus groups as innovation teams strive for mass relatability at the expense of deeper relevance with their desired audience. But what if I told you there was a way to both validate and refute innovative ideas without diluting what makes them unique and authentic?
Sprout Social
SEPTEMBER 30, 2020
Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.
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Pixlee
SEPTEMBER 8, 2020
Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Focus on building relationships with influencers and don’t just reach out to them to check a box or give the impression of inclusivity.
Sprout Social
JULY 28, 2021
For a software company, that means when they’re not using your product. Like any structure, your brand “home” needs a strong foundation to build upon—one clear, easily understood phrase that anyone in your company can use to make sure the decisions they make or the work they execute is “on brand.” The honest answer was “not really.”.
Diva Marketing Blog
JULY 16, 2009
No girlfriend, it's not a focus group. Maybe this is the social media version of a focus group but with less honesty and less transparency. Is it the way they view their role in the "conversation" of social media? Establishing an authentic presence in social media is where many marketers fall down.
Techipedia: Tamar Weinberg
MAY 18, 2010
Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. It finds your customers Companies using traditional marketing methods (e.g. surveys, focus groups, test marketing) often spend millions to locate their target markets. What are your goals?
Convince & Convert
DECEMBER 7, 2023
It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. If you’re speaking to only one group, you’re excluding countless others. Inclusion in marketing means more eyes, more engagement, and consequently, more potential for conversions.
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