Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. This strategy helped me survive 13 major layoffs at one company alone. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Hosting 90

Hosting Eventful Tips Training 90

Oktopost

DECEMBER 16, 2021

Natalie Binns, VP Marketing at Oktopost takes the hot seat on who should own social media at a B2B company. Her experience includes marketing leadership roles at start-ups and high-growth companies such as Instart (later acquired by Akamai), Sauce Labs and Centrify (later acquired by Thycotic), and CA Technologies. Meet Natalie Binns.

B2B 62

B2B Company Social Media Apple 62

Janet Fouts

JULY 13, 2020

This week Janet facilitates a conversation with 4 individuals who have their fingers on the pulse of the issues, to offer some insights into what’s been going right, as well as what we can certainly be working on as conscious, mindful, and engaged marketers. linkedin.com/company/flourish-marketing-co/. About our panel.

Brands 226

Brands Marketing Committee Consultant 226

Firebelly

MAY 26, 2011

Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. They have a text club, they update their website and they have events. The entire program is based around the customer experience and conversations. Keep it it Real (a.k.a. Consistency.

Authentication 185

Authentication Eventful Conversation Company 185

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. This strategy helped me survive 13 major layoffs at one company alone. Start researching your audience long before the day of the event. What do they hope to learn and achieve by attending the event.

Eventful 90

Eventful Tips Training Authentication 90

Sprout Social

NOVEMBER 1, 2023

Behind-the-scenes content gives a glimpse into a brand’s inner workings by showcasing candid moments and exclusive looks at how products, services, events and productions come to fruition. BTS content can support all three consumer desires while building brand authenticity. What is behind-the-scenes (BTS) content?

Campaign 91

Campaign Content Upcoming Authentication 91

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. This, they hope, keeps it authentic. Listen Now . Holy Social!

Authentication 138

Authentication Nielsen How To Case Study 138

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Ignite Social Media

SEPTEMBER 5, 2023

Quick and Timely Content About Current Events First up, we love this quick and quippy post from Merriam-Webster on X, formerly Twitter. It was engaging, captured something people were already talking about, and felt like an authentic and natural way for them to jump into the conversation. It was spot-on.

Social Media 161

Social Media Brands Content UGC 161

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. Reposting user-generated content (UGC) rewards customers who post it while also boosting authenticity on your channels by putting your audience at the forefront of your brand.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

NOVEMBER 30, 2022

But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. They don’t just want you to mention these events; they expect action. Alphabet, Google’s parent company, has more than 150,000 employees.

Campaign 304

Campaign Brands Influencer Collaboration 304

Buffer Social

MARCH 5, 2021

By approaching every conversation with genuine interest, they are leveraging social media to drive a remarkable and unforgettable customer experience that has fans coming back over and over again. We spark conversations through quizzes, videos, contests & giveaways. Tell us more about you! What's Southern Elegance Candle Co.

Company 89

Company Social Media Instagram Social Media Management 89

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Oktopost

APRIL 9, 2024

Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools. To create an engaging employee advocacy strategy, it’s imperative that your employees post authentic content that offer genuine insights and perspectives. ,

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. Create authentic relationships with prospects. Personalize sales pitches and provide added value.

Tips 133

Tips Authentication LinkedIn Groups 133

Convince & Convert

DECEMBER 15, 2023

Set your marketing team up for success by trusting them to make the right judgment calls on when and what to post on company channels. Agorapluse found that the best way to reach their ideal audience is to tap into the knowledge and talent inside the company. to get through. Creators are leading the way now. due to these efforts.

Brands 151

Brands Marketing Real Estate Collaboration 151

Social Media Strategies Summit

OCTOBER 23, 2019

Establishing and increasing brand awareness is essential to reaching other goals such as engagement and conversion. Conversions. How It’s Measured: Direct sales, lead captures and/or event attendance tracked via UTM codes, website tracking pixels, referral code redemptions, and offline event set data. Let’s talk!

Influencer 117

Influencer Marketing Authentication Hashtag 117

Social Media Strategies Summit

FEBRUARY 18, 2021

In recent years, social media companies have come up with new and innovative ways to help brands sell their products on their respective platforms. Another great use of live videos is to show behind-the-scenes updates from an event. Authenticity Will Continue to Be Vital. Let’s discuss each of these in more detail.

Trends 195

Trends Social Media Authentication Instagram 195

Oktopost

SEPTEMBER 30, 2021

Katie is Senior Director of Marketing at Replicant , a cutting-edge artificial intelligence company that is changing the way humans and machines communicate, starting with customer service. The conversations are real, raw, and authentic all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

B2B 116

B2B Apple Comparison Authentication 116

Oktopost

FEBRUARY 10, 2022

As editor-in-chief of B2B Marketing , and one of its founders, Joel plays a strategic role in the company, focusing on the development of all B2B Marketing’s content, products, and services – including events, training, reports, and the magazine. Meet Joel Harrison.

B2B 116

B2B Communities Apple Hosting 116

Sprout Social

JANUARY 27, 2021

But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Woodson, an American historian, grew frustrated with the underrepresentation of Black people in conversations that shaped American history.

Brands 129

Brands Authentication Communities Campaign 129

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. Enhances customer experience A unique brand experience captures customers’ attention, provides excellent customer care and encourages authentic engagement, leading to an elevated customer experience.

Brands 114

Brands Sentiment How To Analysis 114

Sprout Social

OCTOBER 17, 2022

Marketers can take a play from the event planner’s book by implementing surprise and delight for their audiences through social media. Surprise and delight is a marketing technique that attracts and nurtures potential and current clientele by offering positive customer experiences and/or unexpected rewards like gifts or one-of-a-kind events.

Brands 99

Brands Fashion Eventful Hosting 99

Social Media Strategies Summit

NOVEMBER 14, 2019

Members also include 92% of Fortune 500 companies, 90 million senior-level influencers, and 63 million decision-makers. In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. 3 Best Buy Shows They Have Heart. and “This is great advice.”.

Class 100

Class LinkedIn Brands Microsoft 100

Sprout Social

NOVEMBER 30, 2021

Conversational commerce. With the maturing of the influencer industry, the natural next step is for platforms to help influencers and companies sell to consumers. In mid-July 2021, Snap purchased Vertebrae , a company that produces 3D images of products for brands. Conversational commerce. Conversational commerce trends.

Trends 144

Trends Conversation Instagram Influencer 144

Hootsuite

FEBRUARY 1, 2022

The company currently dominates online game streaming with over 72% of the market share in terms of viewership, beating out intense competition from YouTube Gaming and Facebook Gaming. Want to diversify your company ad budget and try a new channel? or host exclusive events for followers to tune in to.

Marketing 102

Marketing Authentication Template Templates 102

Social Media Strategies Summit

OCTOBER 14, 2021

To figure out how that looks, we assembled a panel of four social media experts with a ton of experience in leading fast-moving campaigns and responding to major events, featuring: Our host, Caleb Gardner , is the Co-founder and Managing Partner of 18 Coffees, a strategy and innovation firm for the mission economy.

Authentication 224

Authentication Brands Team Issues 224

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

JULY 5, 2022

Live events. Showcase your company’s culture, values and, of course, team members. By inviting your team to step in front of the camera, you will win over your audience with authenticity. Your partners need to be authentic and have experience with your product. Live events. Meet the team. Day-in-the-life vlog.

YouTube 131

YouTube Video Authentication Education 131

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. Any recommendations?

Strategy 87

Strategy How To Training ROI 87

Keyhole.co

OCTOBER 20, 2023

But among millions of brands striving to gain attention, it’s difficult to highlight your authenticity and establish trust. Instagram verification is a process through which the social networking platform confirms an account is original and authentic. That’s what the coveted Instagram blue tick can help you with.

Instagram 59

Instagram Badge Authentication How To 59

Oktopost

DECEMBER 13, 2020

There are factors that need to be taken into account, such as pronouns, conversational language, tone, and voice alignment. All the while remaining authentic, empathetic, and human with our content. . They are on the front lines and best equipped to know what the company’s target audience is after.

Construction 118

Construction Marketing Authentication B2B 118

Webbiquity SMM

APRIL 30, 2020

With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. For example, LinkedIn is a platform for professionals, employees, and companies. This tool can also help you evaluate the authenticity of other Instagram accounts. Social media marketing.

Instagram 159

Instagram Tools Hashtag Authentication 159

Sprout Social

AUGUST 16, 2023

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. Add viral “meme stocks”—stocks that can become overvalued due to positive online sentiment—to the mix, and it became clear social media has real world implications and the potential to derail financial companies.

Social Media 75

Social Media Banking Brands Sentiment 75

Pixlee

MARCH 30, 2022

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #2: The Best Social Videos Are Diverse and Authentic.

Trends 75

Trends Retail UGC Authentication 75

Sprout Social

AUGUST 25, 2020

Oh, and conversations about brands and products are all the rage on Reddit. People love using the platform to discuss businesses because all content is authentic and unfiltered (hint: no brands butting in). As noted earlier, Reddit is a potential treasure trove of conversations relevant to businesses. Instead, just listen.

Reddit 134

Reddit How To Marketing Banking 134

Sprout Social

JULY 21, 2022

By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Highlight company culture with behind-the-scenes footage. How brands can use audio sharing sites: Share behind-the-scenes content, like interviews with employees and company leaders.

Types 145

Types Social Media Microblogging Overview 145