Waxing UnLyrical

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

Because India has been buzzing over the #CoolestInterviewEver , where one of the country’s largest companies wanted you to be “cool” enough to work for them. In the third and final week (that’s this week), the company will select a winning candidate for one of the “cool” job profiles featured on the site.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

Now, however, the same press agents are able to retrieve and review content regardless of where they are or what the topic of conversation may be. The moral of the story is that companies shouldn’t be looking at the cloud with such beleaguered interest. It’s a win-win for everyone involved.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

The scandal finally died down when Tablo filed a lawsuit against 22 members of TaJinYo for libelous comments; in October, as part of the resulting investigation, the Seocho Police Station confirmed Tablo’s credentials as authentic. Companies must protect their reputation in light of rumors, especially those that are defamatory.

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Reviving the Customer Experience – One Food Truck at a Time: Part 2

Waxing UnLyrical

When I saw how Kogi BBQ in California used Twitter; to leverage it as a resource to connect with people in a meaningful way , to communicate in real time their location or what was going on with their company. If you show genuine concern and you handle it in an authentic way, the customers value that, and loyalty builds over time.

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25 Free Digital Marketing Tools for Nonprofits

Waxing UnLyrical

You can organize conversations, invite certain people to certain channels (like a channel for volunteers, one for the board, one for everyone working on a certain event) and even search conversations. Did I leave off any that are invaluable to nonprofits What other companies offer incredible nonprofit discounts that can’t be passed up?

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