Jeff Esposito

article thumbnail

Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

In 2009, when I started using Twitter and Facebook for business reasons, I could understand why executives were afraid to join the social media conversation. They pay attention to real conversations in real-time. 2) There is less risk of a PR crisis for the executive and his or her company. e that medium.

article thumbnail

Has social media made you an ostrich?

Jeff Esposito

They are guilty of sticking their heads in the sand because they don’t realize is that the tools that they love having authentic conversations on, can be really good marketing tools. Well, customers want to do that now, and pretty soon they will start to demand it from your company if they haven’t already.