3 Things I’m Thinking About Today: Authenticity, Consistency, and Caring
Firebelly
MAY 26, 2011
Authentic). My wife’s company, Air-Tan, is a model for consistent marketing with measurable results. The entire program is based around the customer experience and conversations. There are a lot of “fancy things going on in social marketing, but I’m convinced that the basics will get me (and you) further.
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