Direct Marketing Observations

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Conversation Gained-How to Determine Influence in B2B Social Media

Direct Marketing Observations

Additionally and theoretically, by ‘owning it,’ you should now know by default the answers to the below questions that slightly resemble a SWOT analysis: What makes your company great? What makes your company and its products or services better or different? What does your company not do well? particularly Twitter.

B2B 276
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Our Shifting Notion of Search, Social and Mobile.

Direct Marketing Observations

Google has changed and redefined what search is for you, me and all the companies that rely on it for business. If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. We will define it. doesn’t it?

Mobile 177
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An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. Be authentic. Don’t do that. Be transparent. and try some different things.

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This weeks #Social Media Tweetchat Topic: Socializing My Business – What Comes After the Chit-Chat?

Direct Marketing Observations

Therefore, this is how many large companies who outsource their creative and marketing duties with agencies started “trying out” social media, through a number of well-thought out , one off campaigns. So where does that leave companies? If you break out small businesses, it comes down to the type of leader that runs the company.