Convince & Convert

AUGUST 11, 2021

Although many companies are taking social selling seriously these days and developing a solid social selling strategy, who within your organization actually owns it? Sales should start by social listening and plugging into online conversations to understand the important issues and topics of potential prospects.

Training 174

Training Forums Team Curation 174

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. It means more efficient use of resources and a higher probability of conversions.

Influencer 107

Influencer Marketing Collaboration ROI 107

Oktopost

DECEMBER 13, 2020

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. All the while remaining authentic, empathetic, and human with our content. .

Construction 118

Construction Marketing Authentication B2B 118

Pam Moore

SEPTEMBER 20, 2020

With more than 700 million members in more than 300 countries and regions, LinkedIn has become a power house of digital opportunity for brands and social savvy marketers who know how to build relationships and ignite their brand with authenticity. Relationships are the foundation of business today. Your network is your net worth. SoundCloud.

LinkedIn 78

LinkedIn Engagement Strategy Authentication 78

Oktopost

SEPTEMBER 22, 2021

He has consulted for several Fortune 500 companies including General Electric and Abbott Laboratories and currently leads marketing operations at Amazon Web Services where he oversees the technology that supports thousands of marketers worldwide. Watch the recording: Want to hear more from renowned marketing leaders?

B2B 123

B2B Marketing Apple Conference 123

Waxing UnLyrical

MAY 3, 2018

Three months after I joined and spent my first three months traveling – at no small expense – around North America, I stood in front of the President to answer a simple question; what had I learned about what the company did. It was a new industry for me – and my first for-profit company.

Creative Commons 170

Creative Commons Proposal Travel Authentication 170

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Oktopost

AUGUST 3, 2022

Whether you are a small business or a large multi-national company operating globally, risk management and compliance need a rethink when it comes to social media. The conversations are real, raw, and authentic, all while revealing to listeners the unfiltered, not-so-known truths of today’s most interesting marketers.

Social Media 84

Social Media B2B Apple Policies 84

Pixlee

AUGUST 17, 2020

Unfortunately, many companies lose customers because they cling to outdated social media tactics. Embrace Diversity and Authenticity. Built on the concept of community, social media is often a powerful avenue for brands to convey their values regarding diversity and authenticity. Build a Two-Way Conversation with Your Audience.

Social Media 96

Social Media Authentication UGC Communities 96

Convince & Convert

OCTOBER 30, 2017

As a result, many organizations are turning to social listening tools to make sense of the online conversation. A social following cannot thrive without a strong community as its foundation, and community is not built by shoving content down people’s throats—it’s built by engaging in conversations.

Brands 194

Brands Sentiment Influencer Survey 194

Convince & Convert

FEBRUARY 5, 2018

They are authentic, and they are trusted by their peers. Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. You’ll find both technical and business-focused conversations. Employees tell better stories than you do. They have no agenda.

Strategy 147

Strategy Social Media Marketing Consultant 147

Keyhole.co

JUNE 19, 2023

Authenticity and trust: UGC is perceived as more authentic and reliable than traditional marketing methods since it originates directly from users, not the companies trying to sell their products or services. Let’s check out the companies leveraging UGC. It works as social proof and fosters trust and credibility.

Social Media 52

Social Media UGC Content Loyalty 52

Webbiquity SMM

JANUARY 30, 2020

This will, in turn, help you drive more conversions and revenue. Social influencers have authentic audiences who trust their recommendations, which means that they can influence buying decisions. Shane Barker has been a digital marketing consultant for 15 years, with an emphasis on influencer marketing in the last five years.

Brands 159

Brands Airlines Hashtag Influencer 159

Convince & Convert

JANUARY 8, 2018

The challenge for companies using Instagram as a marketing tool is switching a user’s mindset from passive browsing to active shopping , and getting them to click through to products or content outside of the social platform. However, with the right approach, you can measure purchase intent and increase conversion rates through Instagram.

Instagram 123

Instagram API Consultant Conversation 123

Dave Fleet

JULY 28, 2010

The report, based on input from 34 industry vendors and consulting agencies, outlines – you guessed it – eight criteria for determining the success of Facebook pages from companies’ perspectives, and in doing so provides a useful set of general guidelines for marketers managing or launching Pages.

Guidelines 354

Guidelines Report Facebook Case Study 354

Sprout Social

OCTOBER 11, 2022

Adjusting content or moderating online conversations can make or break a brand. As a brand or business, how do you ensure that the conversations you take part in are appropriate? When forming your approach to moderation ask yourself: what is the balance of authenticity and remaining true to your brand identity?

Eventful 115

Eventful Social Media How To Sports 115

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. Treat your influencers like partners you can learn from instead of just a marketing tool, and ask them how to best reach their audience in a way that is authentic. Create a brand community for your customers to invite conversation in a more accessible environment.

Campaign 77

Campaign UGC Marketing Authentication 77

Sprout Social

SEPTEMBER 21, 2020

But what he learned (and what I learned, as his excitement bubbled over into our dinner conversations) is that it’s about much more than that. And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically.

Issues 136

Issues Survey Campaign Authentication 136

Social Media Strategies Summit

NOVEMBER 27, 2018

During his opening keynote at this year’s Social Media Strategies Summit NYC, Connor LeBas, Director of Marketing and Social Media at OWN, explained how she was able to make this transformation while still maintaining the authenticity that has earned her the respect of millions. Terry Rice, Founder, Terry Rice Consulting & NYU Adjunct.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

DECEMBER 29, 2017

We wanted to launch a FlexPod social media campaign that would create buzz and conversation across our target audience,” said Robin Holden, Global Alliances Marketing, NetApp. They did this to reinforce the companies’ commitment to giving back and to encourage more opt-ins by supporting a worthy (and relevant) cause. Here's why.

Campaign 155

Campaign How To Consultant Team 155

Social Media Strategery

OCTOBER 27, 2009

Development Social Media How to BE a Government Consultant and Use Social Media Wed, Oct 28, 2009 Best Practices , Government 2.0 ″ consultants. So here’s what I’m going to do – I’m going to let you in on the secret and tell you how you can BE a good consultant in this world and add value to the Gov 2.0

Gov 2.0 94

Gov 2.0 Consultant Social Media How To 94

Hootsuite

NOVEMBER 23, 2022

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It feels authentic. itstarachristina. Replying to @ROY KANYI What is UGC?

UGC 92

UGC Film Authentication Influencer 92

Buffer Social

SEPTEMBER 11, 2023

I've earned millions in salary and consulting contracts, 100 percent inbound driven. I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Be helpful.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

NOVEMBER 20, 2018

This tactic helps maintain an authentic and consistent brand appearance across all channels, so the audience is receiving a familiar but tailored experience for the channel their using. Trend #5: The Demand for Authentic Content will Increase. Thus, the demand for authenticity and transparency will continue to rise in 2019.

Influencer 75

Influencer Trends Brands UGC 75

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. This strategy helped me survive 13 major layoffs at one company alone. Know Your Audience . Do your research!

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services. This strategy helped me survive 13 major layoffs at one company alone. Know Your Audience . Do your research!

Eventful 90

Eventful Tips Training Authentication 90

Pam Moore

APRIL 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Financial consultants. Consultants. Marketers working in any size company wanting to succeed in 2018. Real estate brokers. Insurance agents.

Industry 152

Industry Real Estate Insurance Content 152

Pam Moore

SEPTEMBER 19, 2023

Unfortunately they believe their primary focus is to “sell” which to them means talk about themselves, their product and company ALL THE TIME! I offer consulting packages, CMO To Go services, digital transformation strategies and plans, and of course training workshops for skillsets of all levels.

B2B 78

B2B Exercises Remix Team 78

Pixlee

DECEMBER 10, 2020

After parting ways with Olapic in early 2020, I sought out some consulting gigs and independent opportunities. . So I thought perhaps this would be a chance to renew my focus, as well as to join a smaller company, which I was also hoping to do. . Here In The Now. I joined Pixlee to continue helping brands build and foster community.

UGC 80

UGC SMS Mobile Industry 80

Convince & Convert

APRIL 11, 2017

Daniel Lemin, head of consulting and king of cool, moderated a panel on getting your customers to leave online reviews. It’s great to connect with someone you know professionally who is on the other side of the screen, but in a live, authentic way. And I spoke on how to use analytics to create more relevant content for your audience.

Social Media 113

Social Media Eventful Team Sports 113

Convince & Convert

JANUARY 15, 2014

Chris is the publisher of Owner Magazine , CEO of Human Business Works, a publishing and media company, a keynote speaker, marketing consultant to major brands, and the bestselling author of six books. “Hi Barry, I was just reading your website and it felt like we were having a conversation. Skip the following paragraph.

Conference 167

Conference Delicious Authentication Consultant 167

Pixlee

APRIL 5, 2021

Regardless of the type of product or service being sold by a company, people want to know about it before making a buying decision. . Brands need more content that help shoppers envision what their experience would be like with that product, and UGC results in 29% higher web conversions than campaigns or websites without it.

UGC 52

UGC Content Price Influencer 52

Pixlee

OCTOBER 10, 2018

It also creates an aura of authenticity by showing a real person doing the suggested experience. Finally, it can help a brand reach a wider audience by joining the larger conversation around sought-after experiences. UGC provides a seal of approval from guests that an experience is worthwhile. The reasons for this are clear.

Hotels 64

Hotels Curation UGC Brands 64

Pam Moore

AUGUST 11, 2018

In 2018 there is even more pressure on marketers and business leaders in businesses of every size to continuously create content to drive conversation, engagement and sales. Financial consultants. Consultants. Marketers working in any size company wanting to succeed in 2018. Real estate brokers. Insurance agents.

Industry 132

Industry Real Estate Content Insurance 132

ProBlogger

MAY 17, 2023

Consulting When you are perceived as an expert on a topic you will find that people naturally come to you for advice – some of them willing to pay for it. Some niches are probably better positioned than others for their bloggers to get into paid consultancy work of course.

Consultant 27

Consultant Blogger Conference SEO 27

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. Take Katie Lance with Katie Lance Consulting’s use of video and how she educates her audience on a major pain point: Facebook engagement. 82% prefer live video from a brand as opposed to social posts.

Types 119

Types Video Content Case Study 119

Likeable

OCTOBER 8, 2019

Diverse speakers from companies like Hulu, Bumble, Spotify, and Burger King led and participated in thought-provoking sessions like The Value of Diversity in Advertising and Inside the Zeitgeist: Conversations Shaping Culture , and there was a ton to be learned about different facets of the industry.

Advertising 50

Advertising Authentication Meme Film 50