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How to Strategically Use Social Media Trends to Boost Your Brand

Ignite Social Media

Trends come and go in the blink of an eye. As a social media marketer, it can be tempting to jump on every viral trend in hopes of riding that wave of engagement. However, not all trends are created equal when it comes to brand marketing. Ask yourself: Does this trend align with our target audience?

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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. million listings and a community of reliable hosts around the world ready to welcome guests with open arms. The company also recorded a whopping $2.2 But today, Airbnb boasts 7.7 or “Belong Anywhere.”

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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. So, I can’t really speak to what might be, based on data, the new reality of this year. Tell us in the comments!

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9 YouTube trends for your content strategy in 2022

Sprout Social

In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your video marketing strategy. Current and emerging YouTube trends. But like on all social networks, trends on YouTube come and go. Brand bringing this trend to life: Spotify.

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Shoptalk 2022: Key Trends and Takeaways

Pixlee

With 250+ speakers, 600+ sponsors, and unlimited networking opportunities, Shoptalk 2022 reinvigorated in-person events, creating a space for the retail community to talk technology, trends, and consumer behavior in today’s increasingly digital world. Trend #1: Social Media & Ecommerce Channels as a Power Couple.

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How to Build an Influential Brand Through Authentic Advocacy (including Social PR)

Waxing UnLyrical

At the same time, the business climate has put increasing importance on the way company culture informs company success. The combination of these two developments has resulted in what is know as “authentic advocacy.” This is the point of inbound marketing, social PR and (yes) authentic advocacy.