Waxing UnLyrical

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The Challenge of Authenticity in Social Networking

Waxing UnLyrical

How easy is it, really, to be authentic online? This can also mean hurtful comments and angry outbursts. Guest post by Erica Holt. I’ve been thinking about this since Shonali’s thought-provoking post a few weeks back about how to social network smartly by being yourself online. Much of this depends on the individual.

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Become the Pied Piper of Community Building

Waxing UnLyrical

To do this thank them when they share your content, reply to their questions, engage with their content, response to comments and address negative comments. When engaging with your follower’s content, thanking them, responding to comments, and addressing negative feedback you have to sound like a person. Customer Service.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

This encourages a high level of authenticity and transparency, something Goodwill needed to effectively reposition its brand. Additionally, more than 30 percent of comments received on influencers’ posts have related to their audience being educated about or inspired by our mission, and as a result, they began supporting us.

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Are You a Social Media BarfShiner?

Waxing UnLyrical

This particular FB post got, I believe, 51 comments and, yes, some of those included my replies to comments, but still, that’s a pretty big number for me. If we’re going to talk about authenticity in social networking , shouldn’t we at least try to accurately portray what’s going on offline, online?

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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

I no longer introduce myself by title or say that I am a “communications and corporate responsibility professional” – I applied the same thinking and came up with “I help companies live their values and engage in authentic conversations with their stakeholders.”. Then, share your results and questions in the comments below.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

But… how authentic is social media recruitment? However, I had a few questions about the authenticity of getting to the final round. I’d love to hear your thoughts in the comment below. When I first heard about this campaign, I felt it was the most innovative recruitment campaign ever. is a post from: Waxing UnLyrical.

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Lessons in Listening and Customer Outreach From Chobani

Waxing UnLyrical

WUL : And how many tweets and Facebook comments a day (or week) do you guys get? AB : On average, we see about 1,500 tweets a day and 150+ Facebook comments and posts a day. Ashley Butler : We make upwards of 2MM cases a week! We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram.

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