Jeff Esposito

AUGUST 4, 2011

The Age of Authenticity Washing – Does authenticity in social media exist? Check out the comments in this post from Geoff Livingston for a good conversation – be sure to post your thoughts as well. Tell A Story That Doesn’t Suck – If you are a blogger or do any kind of writing or talking on a regular basis read this story.

Case Study 42

Case Study Authentication Study Advertising 42

Jeff Esposito

JULY 8, 2013

They comment directly on other industry leaders’ articles, under their own identities. After a few months, I told him my voice would never be as authentic as his, because he had years more experience in that industry than I did. Why do I follow these leaders? It’s simple: They are real. e that medium.

Authentication 47

Authentication Reputation Small Business Industry 47

Jeff Esposito

NOVEMBER 22, 2010

One of the biggest problems with companies engaging in social media is keeping authenticity while also keeping the company’s interests and reputation intact. There are more networks that I can count on the fingers and toes of you, me and the Octomom and her kids that people are chatting on.

Engagement 35

Engagement Reputation Authentication Social Media 35

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). They constantly share ways to protect your online identity and data breaches.

Training 20

Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). They constantly share ways to protect your online identity and data breaches.

Training 20

Training Feed Feedly Authentication 20