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Competition: Win your copy of ?No Cape Needed?

Sherrilynne Starkie

David Grossman, ABC, APR, Fellow PRSA, helps leaders drive productivity and get the results they want through authentic and courageous leadership and communication. In short, leaders find the simplest, smartest, fastest steps to improve how they communicate by leaps and bounds. About the author: .

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Six Links Worthy Of Your Attention #72

Twist Image

"On my last trip to New York, I was once again struck by the city's desire for the authentic: every food needs a string of adjectives, a backstory, to make it worthwhile and interesting. So imagine my surprise when my wife sent me this spoiler: Truffle Oil is basically chemicals. " (Alistair for Hugh).

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Retailers and the rising trend of sustainability: what marketers need to know

Sprout Social

Because creating meaningful change means understanding the connection between farmers and fashion, between chemicals and clean water. Action item: Your customers have more access to information than ever before, and consumers are quick to sniff out when brands are authentic and when they’re trying to make a quick profit.

Retail 103
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5 Food Styling Tips for Better Instagram Photos

Likeable

Luckily, authentic imperfection is embraced these days. A good rule of thumb is to shoot fresh food fresh, and to only let desserts with a lot of sugar (the more chemicals the better) sit out, excluding ice cream of course. And that’s not to mention that the integrity of the dish will begin to fall apart, depending on its fragility.

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50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

Be authentic. Know the niche of the blog. Know who is your target audience. Want to add value and always help target audience. Be or become the expert of the niche. Let Your Personality Out. Be honest. Use first person â??Iâ?? throughout the blog instead of 3rd person tone. Post a picture of himself/herself in the bio.

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The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Revolutionizing Communication.

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