Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Studies find that 92% of customers trust a micro-influencer more than a traditional ad or an endorsement from celebrities. Never Forget Authenticity . Nano & Micro-influencers for DEI Marketing. DEI is not a trend.

Influencer 163

Influencer Marketing B2B Authentication 163

Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? That’s a 44x ROI.

Tips 352

Tips Marketing Privacy Influencer 352

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

Examples 177

Examples Brands Avatar Authentication 177

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Keep believing the hype, fellow brand marketers. Learn more here !

Influencer 98

Influencer Campaign Marketing How To 98

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

OCTOBER 23, 2014

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Make It Special.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. Case study: Fantastic Furniture .

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Case Study Marketing Directory Retail 112

Ignite Social Media

MAY 25, 2021

Studies have shown Reels can serve as a valuable tool for your brand whether they are used as a testing space for TikTok or to add a little spice into your brand’s newsfeed. This is an especially powerful tool for brands looking to connect more with their audience in an authentic way because it gives the community a chance to chime in.

Instagram 172

Instagram Engagement Content Tips 172

Likeable

NOVEMBER 13, 2019

Arguing that ads actually get more efficient during the holiday season, digital solutions agency HYFN conducted a year-long study tracking key engagement statistics and found that between November and December, there was a 10 percent drop in Cost Per View (CPV), and a 56 percent increase in Video View Rate. Bimbo USA: Table Talk.

Campaign 70

Campaign Social Media Crowdsourcing Sentiment 70

Convince & Convert

DECEMBER 5, 2013

From celebrating participant’s moustaches, fundraising efforts and even raising awareness for other company’s Movember campaigns, a steady stream of engaging content continues to be shared across Facebook, Twitter, Instagram, and YouTube. Did you see any great Movember campaigns or extraordinary moustache art?

Case Study 136

Case Study Study Sysomos Crowdsourcing 136

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 112

Brands How To Authentication Collaboration 112

Social Media Strategies Summit

MARCH 1, 2024

This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline. But there are plenty of signs that audiences are craving more authentic voices.

Video 231

Video Trends Marketing Mobile 231

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Sprout Social

OCTOBER 14, 2021

Focus on authenticity to drive connections. We understood that only authenticity would engineer this loud silence—a loud silence that simply points to the fact that this is how it always should have been.”. These connections can’t be bought or earned with one-and-done campaigns. Let your brand purpose speak for itself.

Brands 135

Brands Authentication How To Apparel 135

Social Media Strategies Summit

OCTOBER 21, 2021

That same study reveals that 74% of people who read financial publications would trust a “connected leader” more than one who doesn’t use social media as part of their work. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. Only 12% disagree.

Social Media 212

Social Media Startup LinkedIn Telecommunications 212

agora pulse

JANUARY 22, 2020

Many studies have shown that as follower numbers increase, engagement rates decrease. They are usually perceived as more authentic. Micro-influencers are usually perceived as more authentic by their audience than larger influencers. There are many different campaigns you can run to gain micro influencer ROI. Sharing Tips.

ROI 186

ROI Influencer Authentication Hashtag 186

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). Here’s how.

B2B 116

B2B Influencer Brands Marketing 116

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 108

Health Care Case Study Study Campaign 108

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. Ladies, choose a man as your mentor.

Case Study 260

Case Study B2B Authentication Review 260

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine.

Campaign 60

Campaign Survey Authentication Organization 60

Sprout Social

SEPTEMBER 21, 2023

For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break. Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Ready to rate some influencer media kits for yourself?

Influencer 91

Influencer UGC Metrics Case Study 91

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

MARCH 26, 2014

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. » social media case studies' Part of finding these people and working with them. Read the whole entry. »

Case Study 163

Case Study Brands Marketing Authentication 163

Keyhole.co

SEPTEMBER 12, 2023

From trending challenges to the immense potential of campaigns going viral, TikTok is the perfect platform to scale your social marketing efforts. So, creating authentic, consistent, captivating videos should be your priority. Remember, people only interact with campaigns they find relatable.

Tips 52

Tips How To Hashtag Authentication 52

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

Blogger 152

Blogger Fashion Case Study Brands 152

Pixlee

JULY 25, 2017

Triggered email campaigns can help you to reach potential customers at opportune times with relevant content. However, adding personalized visual content to even the most specific triggered email campaigns can greatly impact their effectiveness. Does it contextualize your products in an authentic way?

Campaign 40

Campaign Content UGC Authentication 40

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

Campaign 229

Campaign Authentication Twitter Travel 229

Ignite Social Media

NOVEMBER 13, 2018

A recent study from Stackla reported that 86% of consumers say authenticity is important when deciding what brands they like and support on social media. Good news: UGC is right at your fingertips – the same study found that consumers are sharing positive experiences that social media marketers can tap into for their own campaigns.

Trends 143

Trends Social Media UGC Authentication 143

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Vero calls itself the “authentic” social media platform because it doesn’t use an algorithm to determine what users see and, at least for now, is completely ad-free. downloads up 25%.

Platform 272

Platform Social Media Influencer Trends 272

Pixlee

OCTOBER 4, 2017

When used correctly, broadcast email campaigns can help you reach customers at scale. User-generated content (UGC) can add that personal touch missing from your broadcast email campaigns — allowing email subscribers to see and interact with relevant photos and videos of your brand and its products. Digests and Newsletters. Conclusion.

Campaign 40

Campaign Content UGC Newsletter 40

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Studies show that customers respond better to user-generated content than overly promotional marketing. Instead of feeling salesy, content feels more authentic and organic. The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Ignite Social Media

FEBRUARY 11, 2019

Studies have shown that Millennials that are jumping ship from Facebook. When it comes to creating content, we create authentic content, leaning away from consistently branded Instagram posts or Tweets. Generation Z is growing to be an estimated 25% of the US population, making them a larger group than Baby Boomers or Millennials.

Marketing 142

Marketing Issues Authentication Social Media 142

Hootsuite

OCTOBER 25, 2021

According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Studies show that funny marketing both attracts more attention and increases brand recall.

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Social Media Meme HootSuite Influencer 142