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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

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Nailed It: The 5 Best Brands on Snapchat

Social Media Strategies Summit

The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. The key to brand success on Snapchat is providing authentic content that offers something users cannot find on any other platform. It’s still one of the top-performing campaigns in the platform’s history.

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