Sprout Social

MAY 26, 2022

This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Why TikTok marketing campaigns are so valuable. How to plan, build and launch memorable TikTok marketing campaigns. onlineoptimism. Get to know your audience.

Examples 142

Examples Campaign Tips UGC 142

Sprout Social

FEBRUARY 12, 2024

3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

APRIL 3, 2024

They also embody what consumers seek most from brands on social media: authenticity, which is ranked as the number one thing consumers want to see from brands in The Sprout Social Index™. And to get you inspired for your next social media marketing campaign, we’ll share our list of some of the top UK influencers.

Fashion 96

Fashion Influencer Ensembli Instagram 96

Sprout Social

JANUARY 25, 2021

On the other hand, a well-matched influencer can develop an authentic and loyal relationship with a brand that is much more powerful in the eyes of consumers. That’s why it’s important to ensure whoever you work with wholeheartedly believes in your brand’s values and will authentically represent your brand to their followers.

Influencer 112

Influencer Campaign How To Marketing 112

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Engagement.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

OCTOBER 29, 2021

To cut through the noise of how to best utilize the platform, we’ve gone right to the source and chatted with four women about the most effective Instagram campaigns they’ve ever launched. Part of the reason this campaign was so successful is because this information is not widely shared.

Small Business 100

Small Business Campaign Instagram UGC 100

The Realtime Report

OCTOBER 27, 2023

Each month, more than 130 million Instagram users engage with shopping content and learn about brands and products in an authentic way without hard selling. However, working with the right influencer is critical to engage with the target audience and run a successful Instagram marketing campaign.

Influencer 91

Influencer Engagement Instagram Survey 91

Bill Hartzer

SEPTEMBER 29, 2023

Users who choose to participate in these campaigns and actively promote brands via social media and text messaging are rewarded each step of the way, creating a powerful incentive for continued engagement.

Organization 163

Organization Platform Social Media Wireless 163

Sprout Social

FEBRUARY 13, 2019

Every chart is dynamic offering multiple ways to breakdown metrics or tailor the visualization with exactly what you need to see. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

Authentication 102

Authentication Analysis Sentiment Tumblr 102

Social Media Strategies Summit

JANUARY 21, 2021

Without a clear goal for your campaign, it will be difficult to know what areas of the partnership are up for negotiation and which are non-negotiable. In this case, it wouldn’t serve you to limit that code to one-time use as that would hurt your ability to measure the effectiveness of the campaign over time. #2 8 Follow the metrics.

Influencer 189

Influencer Metrics Campaign Survey 189

Sprout Social

JANUARY 2, 2019

2019 goal setting and metrics to match. Here at Sprout, we’re all about metrics. Understanding these goals and metrics will set you up for an actionable, measurable ROI. Below are some common goals for businesses on social media alongside the metrics you can track to help you better reach those goals. Download Here.

Campaign 111

Campaign Social Media Metrics Trends 111

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Start your campaign by setting expectations. Social platforms and meaningful metrics are always evolving.

Influencer 98

Influencer Campaign Marketing How To 98

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

Campaign 87

Campaign Report Social Media How To 87

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

ROI 106

ROI Influencer Marketing Survey 106

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics.

Strategy 128

Strategy Sentiment Marketing Analysis 128

Sprout Social

APRIL 25, 2023

With this data on-hand, your decisions will be more informed and customer-centric, translating to more impactful campaigns, advertising efforts and creator partnerships. To get a head start engaging your audience, complete this free worksheet that will set you up to build authentic connections with your community.

Facebook 115

Facebook How To Aggregator Metrics 115

Keyhole.co

FEBRUARY 20, 2024

From understanding audience sentiment towards specific campaigns to identifying potential influencers and engaging with their community, social listening on Instagram empowers brands to stay relevant, responsive, and connected in the dynamic world of social media. Check out their latest campaign and see how their followers are reacting.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions.

Data 124

Data B2B How To Metrics 124

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Influencer metrics like engagement rate, follower count and affiliate link performance are common to see in kits. What is an influencer media kit, anyway? Performance stats This is a big one.

Influencer 93

Influencer UGC Metrics Case Study 93

Ignite Social Media

MAY 25, 2021

Okay, now that the obvious is out of the way, let’s quickly run through a summary of the content do’s and don’ts when creating and uploading Reels according to the algorithm: Do’s: Share authentic content, particularly using the Reels camera. That said, an awareness campaign could be a great opportunity to test influencer Reels content.

Instagram 172

Instagram Engagement Content Tips 172

Later

JUNE 28, 2021

And due to their authenticity, they receive a steady stream of comments, likes, and clicks. Need help planning your next influencer marketing campaign? Download our FREE Influencer Campaign Kit to map out your goals, source the right influencers, and more. Length of the campaign. How Much Do Micro Influencers Cost?

Influencer 133

Influencer How To Marketing Instagram 133

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

UGC 145

UGC Content HootSuite Authentication 145

Pixlee

AUGUST 12, 2020

Buying fake followers and likes to boost one’s optics as an influencer have previously plagued the space, and can result in poorly executed and unproductive campaigns. As brands and influencers look prioritize authenticity and genuine connection, the answer lies in the data. Look Beyond Vanity Metrics.

Influencer 77

Influencer Authentication Metrics ROI 77

Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. Boost your post and run an ad campaign similar to your other Facebook videos and posts after the event. Instagram Live. TikTok Live.

Eventful 205

Eventful Social Media Notification LinkedIn 205

Hootsuite

MAY 24, 2022

Unlike regular In-Feed Ads, the engagement generated by Spark Ads is attributed back to the original post, which extends the reach of your content and gives your channel’s engagement metrics a lift. Here’s a breakdown of each campaign. Ad Campaign 1: Video Views. Campaign length: 3 days. Campaign length: 3 days.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Keyhole.co

FEBRUARY 13, 2024

Such direct engagement with the customers gives your business a transparent and authentic brand image. While there are multiple options available, you must opt for one that’s scalable enough to accommodate your growing campaigning needs. Let’s say you want to monitor the #LikeAGirl campaign to see what Twitterati is saying about it.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. A consultant should create quick, authentic, compelling videos. They are metrics geeks.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Keyhole.co

MARCH 24, 2024

So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

Communities 59

Communities Social Media Strategy UGC 59

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. These creators typically have higher engagement rates and feel more “authentic” than macro-influencers. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Affiliate links.

Influencer 110

Influencer Instagram Brands Marketing 110

Oktopost

SEPTEMBER 28, 2020

For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement. Define the metrics that matter most to your company and adapt your marketing and measurement to that.

LinkedIn 107

LinkedIn B2B How To Metrics 107

Oktopost

JULY 4, 2022

Some social media management tools will also offer visual content calendars that allow you to visualize your upcoming campaigns. Social Studio integrated and allowed publishing, engaging, and metrics across several social media platforms: Facebook. Authenticity is the key to making your employer brand work on social media.

B2B 131

B2B Social Media Management Metrics Social Media 131

Keyhole.co

NOVEMBER 2, 2023

Once you’re able to find an influencer that aligns with your brand, working with them can be quite beneficial to your marketing and lead generation campaigns. However, the success of an influencer marketing campaign hinges on one crucial element: the influencer outreach email. Consider metrics such as the influencers’ follower size.

Influencer 52

Influencer Tips Collaboration Campaign 52

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Pam Moore

MAY 7, 2023

The platform ensures brand owners are working with authentic micro-influencers who can produce results with their work. As you review the collaboration request, you can easily check the influencer’s social media profiles (Instagram & TikTok), their key metrics, and even previous collaborations with other brands and reviews from them.

Small Business 148

Small Business Influencer Collaboration Marketing 148

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. This reflects well on your company, conferring authenticity to your brand by virtue of this perception.

Brands 128

Brands ROI Authentication UGC 128

Sprout Social

JANUARY 9, 2024

It is limited by historical data and predictive variables, which can make the suggestions obsolete by the time you put them to use for a campaign. AI enables you to analyze data in real-time by computing the change in variables as they happen so businesses can monitor and pivot campaign strategies promptly.

Analytics 113

Analytics Sentiment Analysis Patterns 113