Oktopost

SEPTEMBER 28, 2020

LinkedIn has exploded. For instance, audiences are skeptical of brand messaging that is not relevant, personalized or authentic. As for brands, many digital campaigns are missing the mark when it comes to driving awareness and increasing engagement. Users on the platform are bombarded daily with content.

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Later

JUNE 28, 2021

For a long time, LinkedIn was considered a job search engine. LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. Ready to put your LinkedIn business plan into action? We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing?

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B2B LinkedIn Marketing How To 88

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. Please describe one of your institution or organization’s social media campaigns that makes you proud. I’ve got to say LinkedIn! Our job is never really done.

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Education Authentication Team Hubspot 190

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Sprout Social

FEBRUARY 5, 2024

But in a landscape where consumers and professionals alike are skeptical with top companies reneging on their previous commitment, how can brands celebrate Black History Month authentically? She says doing this can help maintain authenticity. “It What is the purpose of Black History Month? “As You care about Black creators.

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Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. Lindsey Gamble , who writes a newsletter about social media and the creator economy , predicts that 2024 will be the year of influencer marketing on LinkedIn.

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Social Media Authentication LinkedIn B2B 101

The Realtime Report

NOVEMBER 19, 2021

Influencer marketing has quickly become a dominant aspect of any successful brand campaign, reaching a market value of $13.8 It is imperative that brands strike the right tone in their communication to preferred influencers in order to secure a meaningful, authentic partnership and better their marketing campaigns.

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Social Media Strategies Summit

OCTOBER 21, 2021

Profiles: LinkedIn. Profiles: LinkedIn. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market. Profiles: LinkedIn. Profiles: LinkedIn. Profiles: LinkedIn. Kimberly Bryant. Mary Barra.

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Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. This means if your audience is primarily on LinkedIn, go for text posts.

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Tips Marketing Privacy Influencer 352

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

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B2B LinkedIn Authentication Loyalty 62

Webbiquity SMM

JUNE 21, 2022

Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns. Integrate Social Proof into Social Marketing Campaigns. Create On-Site SEO Content.

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Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Engagement.

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Influencer Authentication Survey ROI 237

Convince & Convert

AUGUST 11, 2021

By using the same buyer personas created and used by the marketing department to develop the overall marketing strategy, marketing can identify the right micro markets for sales to focus their social selling efforts on social channels , like LinkedIn, Facebook and Twitter. This will fuel authentic conversations.

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Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

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Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 86

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. They are expert implementers.

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Ignite Social Media

JANUARY 19, 2021

Live videos provide a way for an authentic connection to your target audience, and they are especially imperative with the world still battling COVID-19 and as a result, holding fewer in-person events. LinkedIn Live. LinkedIn Lives are being piloted by the platform. An Introduction to Live Streaming. Facebook Live. TikTok Live.

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Eventful Social Media Notification LinkedIn 205

Oktopost

DECEMBER 1, 2021

Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager. His time at LinkedIn was epic. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization.

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Microsoft B2B Apple Conference 109

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Many marketers will start by searching a database to find influencers for their campaigns.

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ROI Influencer Marketing Survey 104

Sprout Social

JANUARY 27, 2021

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism.

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Brands Authentication Communities Campaign 128

Webbiquity SMM

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Brand authenticity matters. In B2B marketing , B2B buyers crave authentic relationships with brands just as they do with their personal consumer purchases. Appsee: Run Instagram Ad Campaigns.

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B2B Examples Company Instagram 259

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts. Brands can never be perfect.

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Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. It's also not as simple as being quirky or finding a few silly dances and stock images to throw up on your LinkedIn, Instagram, Facebook, Twitter or TikTok posts. Brands can never be perfect.

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Authentication eBook Brands B2B 78

Oktopost

APRIL 28, 2022

As an influencer himself, with over 130,000 followers on LinkedIn and 105.6K Throughout the entire episode, Lee drops his best tips on how B2B organizations can work with influencers, and how to lead a successful influencer marketing campaign.

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Influencer B2B Marketing Apple 174

Waxing UnLyrical

JULY 18, 2019

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. When you think of B2B influencer marketing, you probably think of LinkedIn. This campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

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Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. Sources include your website, email campaigns, ads, surveys, social media, or customer interactions. This is where the fun stuff comes in: social media.

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Data B2B How To Metrics 124

Oktopost

JUNE 24, 2021

Listen to the podcast: For more innovative thoughts on demand generation, check out our Radically Transparent podcast on Apple Podcasts , on Spotify , YouTube or LinkedIn. The mighty human behind that strategy often finds that scaling successful campaigns and exceeding targets month-over-month is much harder than they may have thought.

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B2B Apple Authentication YouTube 122

Ignite Social Media

JULY 19, 2023

Instead, if you ask them to reply to your story with your campaign hashtag, Stampede Social will automatically send them the link and then they’ll have it in their DMs to easily revisit later. It will show you specific data on specific hashtag campaigns and can separate unique engagement from repeated engagements by the same user.

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Keyhole.co

OCTOBER 16, 2023

million LinkedIn: 7.6 Engaging with the audience Coca-Cola prioritizes two-way communication, actively responding to comments, messages, and feedback, fostering a sense of connection and authenticity. Source The brand actively listens to its audience, incorporating their input into new product launches and marketing campaigns.

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Strategy Social Media Loyalty UGC 69

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. It’s enabling them to offload time-consuming tasks such as managing digital ads, email campaigns and social post scheduling so they have more time for strategy-building.

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Waxing UnLyrical

OCTOBER 31, 2016

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign.

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Oktopost

OCTOBER 29, 2020

She’s guided video strategies and campaigns for companies such as Google Cloud, Cynet, Ourcrowd and Mixtiles. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy. Listen to the podcast: About Sivan Felder: Sivan Felder eats, sleeps and breathes video.

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Video Social Media Engagement B2B 104

Ignite Social Media

AUGUST 2, 2022

You now have the opportunity to showcase a different side of your brand on TikTok in comparison to how your brand is portrayed on Instagram or LinkedIn. We get it, not everyone is a content superstar, but this brings authenticity to the brand. Creativity and humor are two angles that do well on TikTok.

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Oktopost

MAY 23, 2022

With an incredible personal brand on LinkedIn, Helen wraps up the show with her best tips for authentically building a personal brand. How to utilize “original content” to authentically build a personal brand. As an employee advocacy leader, she reveals the challenges she faced when gaining adoption within her organization.

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B2B Social Media Management Apple Authentication 62

Waxing UnLyrical

FEBRUARY 26, 2014

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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Campaign Authentication Twitter Travel 229

Sprout Social

AUGUST 4, 2022

Illustrate how your company allows people to bring their authentic selves to work. What matters most is authenticity. Think outside the box by staying up to date on social trends and having fun with your campaign. Here are ways to design your posts for different candidates on LinkedIn, Facebook and Instagram.

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