Convince & Convert
SEPTEMBER 2, 2015
Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authentically. Lacking in Authentic Communication.
Convince & Convert
JANUARY 28, 2014
The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. They set target goals such as Klout score and traffic. Naturally, I wanted to know more. tweet this ).
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Koka Sexton
JULY 18, 2015
Being able to tap into the social networks of an influential person or thought leader in an industry and have them share your message usually exceeds expectations from normal marketing campaigns. People would be boasting about how they were ranked #1 on Klout for anything from LinkedIn to content marketing. Advertising. Direct mail.
Pixlee
SEPTEMBER 23, 2017
Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. Leveraging partnerships with travel influencers can help hospitality and travel brands reach a wider audience and boost engagement and bookings all while showcasing the brand in an authentic and organic way.
Techipedia: Tamar Weinberg
AUGUST 2, 2011
I’m not saying that there’s a trick to make ensure every social media campaign gets the huge reach of a viral success, but there is a way to stack the deck in your favor. It’s a campaign that’s run over and over again, with little variations and customizations, but the same premise. Jay Berkowitz.
Pixlee
OCTOBER 18, 2017
Whatever the reason may be, have a specific goal in mind that you can measure against when judging campaign success. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform.
ProBlogger
APRIL 23, 2012
In order to understand the true reach of your Twitter campaigns, Suster recommends a tool called Awe.sm. Beware of using tools such as Klout, as users with significant social media influence have been routinely undervalued by the Klout algorithm. An authentic Twitter presence. Twitter improves your Google Page Rank.
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