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What is User-Generated Content? And Why is it Important?

Hootsuite

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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7 Tips to Create an Efficient Social Media Workflow [Templates]

Hootsuite

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Find opportunities for authentic engagement. Spot competitor campaigns as they launch. Hootsuite Hootsuite actually offers three different social listening features depending on the size of your brand and how much social data you need to analyze. You already know what customers say in posts where they @mention you.

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2023 Guide to Franchise Social Media Marketing

Hootsuite

Try Hootsuite’s Inbox today. For example, if you set your team up with Hootsuite, you also get: Shared Canva templates for on-brand content: Earlier I mentioned how important consistency is. Hootsuite does that, too. Hootsuite Analytics makes it easy to see everything you need instantly. Don’t know what to track?

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How to Make Short-Form Videos That Stand Out

Hootsuite

Bonus: Claim your pack of free animated Instagram Reels templates created by Hootsuite’s professional designers. hootsuite working from home in style #wfh #smm #socialmediamanager #corporatemillennial ♬ original sound – Hootsuite Why is short-form video so popular? What is short-form video?

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Writing for Social Media in 2022: Tips and Tools

Hootsuite

It can make or break a campaign or your entire social media marketing strategy. Eileen Kwok, Social Marketing Coordinator at Hootsuite thinks it’s absolutely crucial to “have a good understanding of what language speaks to your target audience. Pro tip: On the Hootsuite editorial team, we always aim for grade 6 readability.

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How to Find Instagram Influencers that Work for Your Business

Hootsuite

This article will teach you how to find the right influencer for your business’ needs on Instagram specifically: whether it be a one-time campaign or someone who can represent your brand on a regular basis. Identify the type of campaign. Make sure their followers are authentic. Do your research. Read through their bio.