Social Media Strategies Summit

SEPTEMBER 26, 2019

SMSsummit producer Breanna Jacobs had the honor of meeting with Danielle Sway, CEO of Sway Group , an influencer marketing agency with offices in San Francisco, Chicago, and Dallas. Tell us a bit about how Sway Group got started. We have access to over 100,000 influencers in our email database and it’s all campaign-based.

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Groups Groups Influencer Case Study 100

Pixlee

SEPTEMBER 8, 2020

Diverse content has to actively avoid tokenism to be authentic. It takes more than just searching through stock photo libraries to find images of underrepresented groups. Instead, try these five tactics to make your next marketing campaign more diverse with inclusive content. Work With Diverse Influencers.

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Campaign UGC Marketing Authentication 77

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. Data analysis has never been easier—track sentiment, identify emerging trends, calculate share of voice insights and benchmark content performance, campaign success and competitors.

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Authentication Analysis Sentiment Tumblr 101

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. Jamie from The Narrative Group emphasized that point as well. Start your campaign by setting expectations.

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Influencer Campaign Marketing How To 98

Convince & Convert

DECEMBER 29, 2017

The merits of using social media campaigns in business are hard to deny, but they also don’t always seem perfectly suited to every business in every industry. Our team ended up delivering the FlexPod Brainteaser Campaign, resulting in the highest-performing campaign in both Cisco and NetApp history. Finding a Point of Entry. “We

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Campaign How To Consultant Engineering 153

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. Any time a shiny new toy comes along, marketers often feel they should use it in their campaigns. Consumers want to see that your NFT campaign ties into something bigger. Image source.

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Examples Brands Avatar Authentication 177

Convince & Convert

AUGUST 11, 2021

A: always, B: be, C: closing,” is the immortal advice Alec Baldwin’s character Blake imparts to a group of hapless salesmen in the movie Glengarry Glen Ross. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know. This will fuel authentic conversations.

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Training Forums Curation Team 172

Webbiquity SMM

JULY 2, 2019

Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. B2B marketing can be tough, especially when so many campaigns look the same. Using Cats Gives Your B2B Marketing More Authenticity. People (even B2B buyers) crave authenticity and newness. Cats Grab Our Attention.

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B2B Meme Marketing Authentication 170

Almost Savvy

JUNE 16, 2011

By now, most candidates for public office have figured out that incorporating social media into their campaigns is a critically important step. Much of how campaigns have been using social media amounts, at best, to a waste of people’s time and attention, and, at worst, to relentlessly spamming your friends.

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Campaign Social Media Tips Transportation 255

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. Their Facebook group has 3.2 Instead of feeling salesy, content feels more authentic and organic.

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Small Business Engagement Strategy Facebook 100

Sprout Social

NOVEMBER 12, 2023

And we’ll explore some of the best brand collaborations we’ve seen this year to help inspire your next campaign. Think of a brand collaboration as a group project. Each business works together to combine its resources, audience reach and creativity to co-create products, campaigns or activations. What is a brand collaboration?

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Collaboration Brands Fashion Sports 109

Hootsuite

JANUARY 13, 2022

In this article, you’ll learn what user-generated content is, plus a few other things: understand the benefits of using UGC in your campaigns, see how big and small brands execute UGC, Get actionable tips to help transform your user-generated content into more engagement and conversions for your brand. Takes authenticity to the next level.

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UGC Content HootSuite Authentication 145

Oktopost

FEBRUARY 7, 2022

Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. One thing’s for sure, you’ll leave every episode with the tools and inspiration you need to nail your next social campaign! A must-listen episode for any social enthusiast! Meet Milena Farber.

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Social Media Management Social Media Badge Hosting 170

Sprout Social

SEPTEMBER 23, 2022

But Latinx consumers aren’t a monolithic group. The challenge for brands is creating authentic and impactful, culturally-focused Hispanic marketing campaigns–without pandering, stereotyping or over-generalizing. Luckily, creators have unique insight into how different groups might respond, relate to and use your offerings.

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Strategy Marketing Authentication Communities 107

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm.

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Instagram Tools Strategy Hashtag 113

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 70

Engagement Case Study Overview B2B 70

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Houseparty is a live group video chat platform that allows you to connect with contacts saved in your phone via group video chat. You can chat with up to 8 users at a time.

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Platform Social Media Influencer Trends 272

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication Ensembli LinkedIn 101

Sprout Social

JANUARY 2, 2019

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

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Campaign Social Media Metrics Trends 111

Sprout Social

JANUARY 27, 2021

“As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn. She points to Ben & Jerry’s as one brand that has figured out how to be authentic with their activism.

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Brands Authentication Communities Issues 127

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Content iPhone Sports Eventful 130

Audiense

MAY 17, 2018

After last week’s post on insights activation in the pre-campaign phase , we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. From consumer insight to production in marketing campaigns.

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Case Study Activities Campaign Study 79

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

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Hashtag Campaign Industry Hotels 60

Convince & Convert

DECEMBER 7, 2023

70% of millennials choose to buy from brands that exhibit diversity in their marketing campaigns. Wider Audience Reach When you integrate diversity into marketing campaigns, you cast a wider net over this vast sea of potential customers. If you’re speaking to only one group, you’re excluding countless others.

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Campaign Marketing Authentication Loyalty 135

Sherrilynne Starkie

FEBRUARY 13, 2018

The ultimate goal is to create and strengthen relationships with the key stakeholder groups an organization depends upon for success. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. A consultant should create quick, authentic, compelling videos. They are effective managers.

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Consultant Social Media Drupal Content management systems 265

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. More often than not, Wolfe Herd uses her social platforms (particularly Twitter) for campaigning and promoting social justice-related issues. For one thing, it seems employees like it. Conclusion.

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Social Media Startup LinkedIn Telecommunications 212

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

FEBRUARY 1, 2022

Not only does Twitch have the ability for you to get your brand in front of an engaged audience, partnering with popular streamers will add a personal touch to your campaigns. This will make it easier for you to understand how viewers and potential customers interact with the channel and whether it’s a good fit for your campaigns.

Marketing 102

Marketing Authentication Template Templates 102

Pixlee

JULY 19, 2021

By creating authentic relationships with individuals who hold sway over a large group of consumers on social media, brands can harness their target audiences in a way they’ll trust. Businesses can reach a diverse group of consumers through their connections with influencers. Make Your Email Campaigns Mutually Beneficial .

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Influencer Marketing UGC How To 96

Pixlee

SEPTEMBER 3, 2020

Brands who embrace diversity in their campaigns, content, and hiring practices are representing a wide range of races, genders, orientations, and abilities, to name a few things. Check out how these four brands are embracing diversity in their content and marketing campaigns. Inclusive marketing is more than just a buzzword.

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Brands Content Authentication Campaign 77

Sprout Social

FEBRUARY 29, 2024

At the heart of this AI revolution is the ability to segment behaviors and target specific customer groups with precision. Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. Why this surge?

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Patterns Sentiment Analysis Proposal 118

Mindjumpers

NOVEMBER 11, 2011

In order to tackle this, the brand decided to communicate to a younger target group and project the feeling of ‘stepping up and doing the right thing’. In the video, a couple enters a cinema where there are only two seats available among a group of bikers. The situation is authentic, stepping away from traditional commercial.

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Video Authentication YouTube Groups 257

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. Embrace authenticity. How important is authenticity on social media?

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Trends Social Media Brands Authentication 111

Oktopost

DECEMBER 1, 2021

Before joining Microsoft as an internal transfer, he spent nearly six years building the global content marketing, social media, and demand generation engine at LinkedIn as the Group Marketing Manager. Jason built the team that drove record-breaking campaign and pipeline numbers across the organization. His time at LinkedIn was epic.

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Microsoft B2B Apple Conference 109

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter).

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B2B Influencer Brands Marketing 116

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing. Join groups.

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B2B LinkedIn Strategy Brands 130

The Realtime Report

SEPTEMBER 8, 2022

TikTok can certainly figure out where you are, but there isn’t a wealth of evidence that hyperlocal communities have formed as easily as through Facebook Groups, as an example. There’s also dangerous potential here for outing LGBTQ+ youth to prying parents or fueling bullying in schools and workplaces.

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Social Graph Comparison Features Communities 91