Social Media Strategery
APRIL 23, 2012
" "No one is following our Twitter/Facebook/YouTube/Pinterest/LinkedIn/Foursquare account – can PR go get us more fans/followers/likes/subscribers/friends?" PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. About getting media coverage.
Diva Marketing Blog
MAY 18, 2011
In part 2 they talk about authenticity and how they align the brand promise of their organizations with their own values. Facebook Linkedin Twitter Foursquare. She helped strategize and implement award-winning marketing campaigns at two of America’s most trusted nonprofits and currently works in the transportation industry.
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Laurel Papworth
APRIL 26, 2011
Another common question is how to be “authentic, honest, transparent&# and human yet corporate-y. It won’t fix their ‘problem’ but if their problem was boredom or just community induced psychosis, a campaign, game or competition will cheer their little souls up mightily. Click for larger size.
Convince & Convert
AUGUST 10, 2012
Because as we know, Twitter, Facebook, Pinterest, maybe LinkedIn, Instagram, and Foursquare do not keep nine to five hours. Eric’s Social Media Stat of the Week: For Every 1 Person Who Joins a Campaign on Facebook, 1.3 New People Engage With That Campaign. new people engage with that campaign. Eric : I do, indeed.
Convince & Convert
JANUARY 20, 2011
Social media isn’t all about planned campaigns and editorial calendars. This is contextually appropriate, just-in-time marketing where you find a chance to engage authentically, and you take it. Jay was in downtown Flagstaff, Arizona, and used Foursquare to check in at a local restaurant. Opportunities Via Geography.
Webbiquity SMM
SEPTEMBER 12, 2011
She uses the word campaign unfortunately, but otherwise it’s a helpful post. Writing that “every person in an enterprise is potentially an authentic, invested content producer, networker or influencer. Social Media Strategy and Best Practices. 9 Ways B2B Companies Can Use Location Based Services by Social Media B2B.
Convince & Convert
JULY 22, 2010
Even the big marketing players are still figuring this out, though the recent Old Spice campaign has done a lot to show how companies are conversing with users in new ways. Our goal is not to increase sales; we want to create an authentic connection with knitters and crocheters. Excellent point around authentic connections.
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