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Airbnb Social Media Strategy: Sharing Stories, Building Community

Keyhole.co

So, the company started marketing local experiences as the main attraction of their vacation rentals through social media campaigns. The campaigns make taking trips seem like a transformative journey of solidarity and belongingness. For example, Airbnb hosted the above contest as a part of their “Home With Open Arms” campaign.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. Use that to your advantage.”

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign.

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Burger King’s Social Media Strategy: Whopping Online Interaction And Engagement

Keyhole.co

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. In fact, they’ve often been at the forefront of many first-of-its-kind marketing campaigns that include attack ads, trolling, and meme wars. They showcase their authenticity.

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How Reynolds Kitchens’ #EndlessTable Campaign Revamped Its Brand on Instagram

Pixlee

Is it possible to completely revamp your brand through one Instagram marketing campaign? When you create a social media marketing campaign as colorful and appealing as Reynolds Kitchens’ #EndlessTable, it’s more than possible, it’s probable. Hashtag campaigns can grow stale, but #EndlessTable shows no sign of fading.

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Top 5 Up-and-Coming Travel and Food Influencers

Pixlee

Marketers within these industries are always looking for ways to authentically scale their content to relate to consumers. Luisa spends her time traveling the world where she enjoys delicious meals at unique trendy restaurants and shares her findings with her 51 thousand Instagram followers. Luisa Ruocco. Emily Fanning.

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7 inspiring examples of corporate social responsibility

Sprout Social

Depending on the cause, this can mean anything from corporate sponsorships to volunteer days to awareness campaigns. Focus on raising awareness to keep your message authentic. Bumble’s anti-cyberflashing campaign. The Dutch confectionery company Tony’s Chocolonely specializes in delicious, fair-trade chocolate treats.