Social Media Strategies Summit

MARCH 1, 2024

While there’s no hard-and-fast definition of “short-form” or “long-form,” short-form video is generally considered anything from 5 – 90 seconds long. So we’re definitely expecting to see more crossover between video and email in 2024. But there are plenty of signs that audiences are craving more authentic voices.

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Video Trends Marketing Mobile 231

Social Media Strategies Summit

APRIL 21, 2023

But whatever a trend looks like for your specific brand and audience, one thing’s clear: you should only get involved authentically. Consumers crave authenticity. Indeed, research from Forrester shows that 71% of Americans feel they can relate to authentic brands — and therefore want to back them. Do they even care about this?

Conversation 130

Conversation Brands Authentication Trends 130

SocMed Sean

FEBRUARY 15, 2022

In particular, TikTok’s popularity with a younger audience than Facebook or Twitter has quickly become fertile ground for marketing campaigns. Here are some thoughts about including TikTok as an effective part of your campaigns. While User Data Is Not as Available as Facebook or Instagram, Authentic Brands Perform Well.

Trends 147

Trends Strategy Marketing Authentication 147

Convince & Convert

DECEMBER 15, 2023

Now it’s definitely a creator world.” – Jackie Barker, Canva To nurture their fan-base, Canva is vigilant about making their audiences feel valued through personalized interactions (example: sending swag to new social fans) and producing localized campaigns for different geographic regions. This includes: Take the time to listen.

Brands 148

Brands Marketing Real Estate Collaboration 148

Sprout Social

NOVEMBER 29, 2023

Instagram automation can alleviate some of the repetitive tasks while allowing your social mean more time to develop creative campaigns. Growing an Instagram presence organically definitely requires a combination of time and strategizing. However, there still needs to be a human element to your Instagram strategy.

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Instagram Tools Strategy Hashtag 114

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

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ROI Influencer Marketing Survey 104

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine.

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Campaign Survey Authentication Organization 60

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Does your brand have a personality? Brands can never be perfect.

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Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Here is the thing… your brand definitely has a personality regardless if you have thought about it, planned it or not. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Does your brand have a personality? Brands can never be perfect.

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Authentication eBook Brands B2B 78

Waxing UnLyrical

JULY 18, 2019

Influence by definition means the capacity to have an effect on the character, development or behavior of someone or something, or the effect itself. Influencers are a critical component of an effective communications campaign. Guest post by Lauren Lawson-Zilai. Influencers and brand.

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Influencer Engagement Fashion Retail 211

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. These creators typically have higher engagement rates and feel more “authentic” than macro-influencers. Frequent sponsored and gifting campaigns makes their beauty products practically can’t-miss on Instagram. Affiliate links.

Influencer 109

Influencer Instagram Brands Marketing 109

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP). You just need to be prepared for them.

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B2B Influencer Brands Marketing 117

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts. who would win?

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Content iPhone Sports Remix 130

Waxing UnLyrical

OCTOBER 31, 2016

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. So, I definitely have taken a lot out of the great layers of measurement tools that the course has given me.

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Authentication Delicious Campaign Course 100

Sprout Social

SEPTEMBER 21, 2023

For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break. Consistency can signal an authentic follower count while sudden spikes unrelated to viral content are a red flag. On that note, follower count is definitely not the be-all, end-all of an influencer’s value to your brand.

Influencer 92

Influencer UGC Metrics Case Study 92

Hootsuite

OCTOBER 25, 2021

Definitely don’t do that. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. The advanced stuff: omnichannel campaign performance, sales attributed to social media marketing, brand equity development. You definitely want to steer clear of the “product placement” look. Get creative!

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Social Media Meme HootSuite Influencer 142

Pixlee

JULY 28, 2021

And while agencies are still playing a vital role in content creation, brands are getting creative with campaign creatives. Design agency or in-house studio content definitely has its place in marketing to maintain a clear brand vision and voice, but it can in many cases be enhanced by or even replaced with UGC for a better ROI.

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UGC Brands Content Authentication 98

BeingOptimist

JULY 15, 2021

By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment. These are influencers with a massive following, and collaborations with these people will definitely work towards your marketing efforts. Use Tutorial Videos.

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Strategy Marketing Case Study Hashtag 98

Sprout Social

MAY 4, 2022

Challenges on TikTok are campaigns (or trends) that invite people to create their own videos based on performing a specific task. Below are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Guess’ #InMyDenim challenge is an early TikTok success story.

Brands 109

Brands Hashtag Trends Fashion 109

Sprout Social

JANUARY 16, 2020

The concept of viral marketing definitely deserves some revisiting as we enter a new decade. To kick things off, here’s a quick definition of viral marketing: Viral marketing is a style of promotion that relies on an audience to generate the message of a product or service. That’s exactly why we put together this guide. For example.

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Meme Marketing Hashtag Campaign 106

Pixlee

AUGUST 10, 2020

TikTok is a video-exclusive platform, and marketing on TikTok means authentic, relatable videos – regardless of your budget. Tapping into this saves time and helps your brand feel more authentic. Both of these options allow you to use the app’s built-in metrics to gauge how successful your campaign is. . Challenges .

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Video Marketing UGC Hashtag 98

Later

JANUARY 28, 2021

Long gone are the days when a lack of diversity in marketing campaigns can be swept under the rug. Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! A takeover on Instagram Stories. 1: Jayde I.

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Social Media Collaboration Instagram Influencer 114

BeingOptimist

JANUARY 31, 2022

Whenever you come across such hard-to-believe offers, check the authenticity of the post. It is most definitely a scam if the post asks you to download something, and has slight differences in terms of the brand logo, color, etc. Avoid paying for Livestreams, unless it is definitely from the authentic website.

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Social Media Discount iPhone System 72

Pixlee

DECEMBER 1, 2020

However, ecommerce and digital shoppers are a definite fit for influencers, whose social media posts on products and brands are read and acted upon by their followers. Listen to the feedback the influencer provides about your brand, because that is how their review will resonate authentically with their followers.

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Retail Influencer Marketing Authentication 60

Pixlee

JULY 21, 2021

This also shows site visitors a diverse range of customers, so they can more easily identify who they relate to through authentic content. You can use different types of interactive content depending on your marketing objective, the campaign, and your target audience. Embrace Authenticity Through Real-World Stories .

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Engagement UGC Content Insurance 98

Pixlee

OCTOBER 25, 2021

Telling your brand story through the voices of your passionate fans presents your brand as trustworthy, reliable, and authentic to your followers. Pixlee allows you to automatically pull in UGC from social channels and direct uploads to your website, permission and publish content, and monitor UGC campaign success. .

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UGC Content Widget Influencer 52

Sprout Social

OCTOBER 14, 2020

That’s because modern companies are looking to reach customers beyond traditional ad campaigns. Let’s kick things off with a couple of quick definitions! Since ambassadors are truly unfiltered and authentic, they’re able to promote your products without being super sales-y about it. Good question!

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Brands How To Hashtag Applications 143

Pixlee

MAY 3, 2021

When people notice the mark, it shows that you are an authentic entity. If your account does not fit into this definition, then you will not be able to verify it. Instagram is highly cautious with the process as it wants its users to be able to find and follow authentic accounts. . Then, select Settings ?

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Social Media UGC Reddit YouTube 98

Sprout Social

NOVEMBER 29, 2022

Dove’s inspiring Real Beauty campaigns? This method takes up more real estate and has definitely caused my thumb to stop scrolling, and has made me want to book a flight to an exciting destination.”. OREO: Inclusive and celebratory campaigns. When you think of brands on social media, which come to mind first? Sprout’s TikTok?

Social Media 91

Social Media Brands Meme Real Estate 91

Pam Moore

JULY 6, 2020

Here is the thing… your brand definitely has a personality regardless if you have thought about it or not. Defining and knowing your brand personality as well as knowing how you want to present it to the world will simplify how you work with freelancers, agencies, designers and anyone helping you create your brand assets and campaigns.

Brands 78

Brands eBook Template Templates 78

Pam Moore

JUNE 22, 2017

Partnering with influencers to create content and campaigns can be a faster way to increase brand awareness, earn trust and build authority in your market niche and industry! If you have ever wondered what influencer marketing is and how you can use it for your business, then you definitely landed on the right blog post today!

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Course Influencer Training Small Business 163

Pixlee

JUNE 21, 2021

Haley Fraser: What are some trends or campaigns that you think every brand marketer should try and emulate? Haley Fraser: It’s definitely good to create that personal connection. Haley Fraser: Definitely. Haley Fraser: Yeah, definitely. When we do get together as a community, it is always procreative and exciting. .

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Class Authentication Newsletter Communities 95

Sprout Social

JUNE 23, 2021

Imagine my dismay when I launched my advertising career and learned that literally everything , from photography and package design to campaign headlines and website fonts, had to be discussed, debated, tested, revised and tested again before it ever reached the outside world. No need for research, testing or iteration—let’s just do this!

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Social Media Focus Group Aggregator Research 93

Convince & Convert

JUNE 20, 2017

In recent decades, it seems as though the very definition of promotion has changed. They want brands to be authentic in a way they can relate to. Once you solidify a reputation for authentic content that genuinely improves lives, conversions will be inevitable. Click To Tweet.

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Conversation Video Content How To 161

Likeable

JULY 27, 2021

All of this is done through brands staying authentic, personable, and positive. Instead, we want to see you start a campaign, a challenge, or something about a topic your brand cares about. If you do, you’ll definitely be able to win over Gen Z consumers like me. Think behind-the-scenes content—which we love! . Live Your Values.

Brands 105

Brands Trends Energy Authentication 105

Later

APRIL 5, 2020

Like many industries, COVID-19 has made a strong impact on influencer marketing: campaigns are being paused and influencers are reducing rates. People are much more likely to engage with content that is authentic and tasteful, than that which is ignorant of extenuating circumstances. This is definitely true. make lemonade!

Influencer 74

Influencer Marketing Instagram Engagement 74

Sprout Social

MAY 9, 2022

Content like this makes sense for PureWow’s strategy, and it’s definitely making us salivate. If accompanied by catchy music, funny commentaries and authentic results, this type of TikTok video can become very addictive and fun to watch. Trader Joe’s cauliflower gnocchi will be served at my wedding.

Engagement 118

Engagement Video Trends Education 118