Convince & Convert

AUGUST 11, 2021

This will fuel authentic conversations. Marketing should have a library of developed and curated content to share with sales for target personas, hopefully for each stage of the sales cycle. The “last mile” in any good campaign is sales enablement. Empower Sales to Have Intelligent Conversations.

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Convince & Convert

OCTOBER 8, 2021

You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Microsoft, a technology brand, partnered with National Geographic for a unique B2B influencer marketing campaign this year. Never Forget Authenticity . Nano & micro-influencers already have a story to tell. DEI is not a trend.

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Webbiquity SMM

JUNE 1, 2021

High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. What sets them apart? Here are a few elements that you should check.

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Tips Marketing Privacy Influencer 352

Waxing UnLyrical

APRIL 13, 2016

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

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Sprout Social

JULY 21, 2022

Social curation and bookmarking sites. Platforms like Instagram, which has more than 1 billion monthly active users , have made it easier than ever before to curate and share photos and images. Curate and promote user-generated content via branded hashtags. Social shopping networks. Interactive social media apps.

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Types Social Media Microblogging Overview 145

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Soliciting and curating user-generated content.

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Campaign Report Social Media How To 85

Pixlee

MAY 18, 2022

The Pixlee TurnTo Creator Network bridges the gap between influencer discovery and campaign management, showcasing a curated selection of creators to brands already using Pixlee TurnTo for Creators , the influencer marketing solution released by Pixlee TurnTo in 2021. .

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Ignite Social Media

AUGUST 2, 2022

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”. original sound – Trey Kennedy.

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Sprout Social

AUGUST 3, 2023

As a brand, it’s important for you to adapt to this shift and engage your audience in a more authentic and personal way. As a result, social media has become just as important for building brand awareness as fostering community, and it requires authentic storytelling and curating a unique voice to stand out.

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Social Media Content Airlines Authentication 89

Sprout Social

MARCH 21, 2022

Like Stories Highlights , Guides let you repurpose and curate content from your brand, your partners and your community. These Guides allow you to curate your posts—and posts from other accounts—around themes and events. They’re also an excellent way to share helpful resources like how-to guides and curated listicles.

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Examples Instagram How To Curation 101

Unmetric

JUNE 11, 2019

Some of its significant features that simplify social media management include scheduling, monitoring, and content curation. They offer additional solutions that help you track and manage your workflow and curate content. It helps track social media accounts and manage marketing campaigns. Pricing: $29 – $129 per month.

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Ignite Social Media

JULY 19, 2019

A key part of our social strategy is the curation of UGC. BD also partners with global travel brands to develop content and campaigns to promote specific destinations. All employ a strong UGC curation strategy. From this pool of content, we’ve been able to share awe-inspiring visuals through the lens of our most passionate fans.

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Travel UGC Brands Tourism 94

Pixlee

MAY 9, 2022

For example, two of the largest emerging trends at Shoptalk 2022 were authenticity in creative content, through user-generated content (UGC) and micro-influencers, and social commerce. Knowing these trends can help you more accurately forecast what topics and platforms to focus future campaigns and content around. Scalable Resources.

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Pixlee

JULY 22, 2020

Running a photo contest on social media can be as easy as asking followers to share a post with a campaign hashtag unique to the contest. . These images continue to be collected and curated through Kimpton’s unique hashtag #KimptonThroughYourLens , and individuals can also directly upload photos on the gallery page.

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Social Media Tools UGC Curation 56

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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Pixlee

SEPTEMBER 18, 2017

Triggered email campaigns can help you reach potential customers at opportune times with relevant content. While adding personalized visual content to even the most specific triggered email campaigns can greatly impact their effectiveness, until recently, it’s often been considered too tedious a task to undertake.

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Sprout Social

NOVEMBER 14, 2023

“Authenticity”—there’s no question that it’s one of the biggest social media buzzwords. But don’t be fooled—authentic marketing is only becoming more important. But at the same time, the Index also found that authentic, non-promotional content is the number one thing consumers don’t see enough from brands. Let’s get into it.

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Authentication Tips Marketing UGC 120

Pixlee

SEPTEMBER 21, 2020

Guess’s #InMyDenim TikTok Campaign. Denim super brand Guess partnered with video-sharing platform TikTok in 2018, launching its #InMyDenim viral campaign. After collecting and curating content via the hashtag #KiraGrace, the brand saw a massive uptick in customer engagement and brand loyalty. Alo Yoga’s UGC Integration.

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UGC Brands Apparel Content 56

Sprout Social

AUGUST 10, 2022

If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Some influencer marketing tools also offer valuable insights related to your campaigns, influencer interactions and the latest social media trends. This data can be helpful when making important decisions for future campaigns.

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Influencer Tools Marketing Software 111

Sprout Social

APRIL 4, 2023

Their user generated content (UGC) is considered to be much more authentic than brand messaging. Think: comarketing or cobranding campaigns with your industry partners as an opportunity to also increase your reach. With Advocacy platform, you can provide curated, branded content to your team that they can share with a click or two.

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Pixlee

OCTOBER 4, 2021

This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Tentsile uses affiliate marketing with its micro-influencers, giving these users a unique discount code to track campaign success and ROI. Limiting Your Influencer Campaign to Social Media.

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Influencer UGC Marketing Authentication 52

Pixlee

NOVEMBER 10, 2020

The first email marketing campaign was in 1978. Quickly Curate The Best Content For Each Email Type. Pixlee’s platform helps you easily discover and curate high-quality content to include in your email marketing. It went out to 400 people and generated $13 million in sales, according to TowerData.

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UGC Content Curation Apparel 98

Hootsuite

NOVEMBER 23, 2022

A UGC creator is someone who creates sponsored content that appears authentic but is designed to showcase a specific business or product. Creators usually film and narrate the content from their perspective, which gives it an authentic feel. It feels authentic. original sound – TaraChristina Content Creator.

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UGC Film Authentication Influencer 92

Social Media Strategies Summit

JANUARY 5, 2022

Nailing down your goals won’t just guide your strategy, but it will also help you track your campaigns more effectively. Look at how the hair color brand, Paradyes, has curated its Instagram bio. Here are some ideas: Start a hashtag campaign. So, start by setting a broad objective. To build brand awareness for a new product.

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Sprout Social

JUNE 14, 2022

The 2022 Sprout Social Index™ found that while authenticity is the second most important factor for brands’ decisions to work with creators, demographic similarity to their audience ranked last. They break from the curation cycle. That lends itself to a level of authenticity that consumers crave. Jones Road Beauty.

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Sprout Social

JANUARY 12, 2022

Make a meaningful impact on customers through authenticity. That’s because social comments are unfiltered and authentic. There’s a reason why so many ecommerce brands are going all-in on user-generated content and hashtag campaigns that require customers to share photos and reviews — they get people talking.

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Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Similarly, Burger King’s social media strategy involves content and narratives curated for each region. They showcase their authenticity. But not Burger King!

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Pixlee

JULY 14, 2020

Even more, this content can then be used across other channels to engage and convert customers in an authentic and engaging way. Once you have a library of user-generated content, the possibilities for using it go beyond sharing on social media or using it in ad campaigns. Inspiration Galleries.

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UGC Tools Content Authentication 62

Sprout Social

APRIL 1, 2021

Tim Hortons recognizes this by tapping into their social audience to curate shop playlists or toasting their followers to brighten up a grey day. By focusing one prompt around music, Tim Hortons makes the engagement feel more authentic and less self-serving. Their engagement is simple but powerful. We’re making a playlist. MusicMonday.

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Pixlee

JUNE 24, 2020

Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

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Collaboration Influencer Campaign UGC 98

Ignite Social Media

AUGUST 2, 2022

Essentially, here’s how TikTok would define its algorithm: “A stream of videos curated to your interests, making it easy to find content and creators you love … powered by a recommendation system that delivers content to each user that is likely to be of interest to that particular user.”. original sound – Trey Kennedy.

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Strategy Marketing Banking Influencer 91

Sprout Social

DECEMBER 19, 2019

Instagram isn’t always about having that gorgeously curated feed anymore. Authenticity in Instagram content. Instagram isn’t all about the flawless photos and hyper-curated feeds anymore–to an extent. Brands are starting to incorporate this sense of authenticity into their own Instagram strategies as well.

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Trends Instagram Meme Authentication 92

The Realtime Report

APRIL 15, 2019

Authenticity Over Perfection. This fuels the belief that only “video experts” should be trusted to produce video content and that, no matter where that content is distributed, it should be fit for NBC’s primetime, TASTY, or Travel Channel’s perfectly curated Instagram. Remember when we talked about authenticity?

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Sprout Social

JANUARY 16, 2020

Viral campaigns are sort of like “lighting in a bottle” for brands. Arguably one of the best examples requires us to rewind to 2012 with Dollar Shave Club’s “Our Blades are F ing Great” campaign. This is perhaps one of the most well-documented examples of viral marketing campaigns making an impact. For example. They’re organic.

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Later

JULY 29, 2021

This gives us an opportunity to create content that applies to a multitude of situations and authentically resonates with our community. Planning social content means conceptualizing how we can use editorial storytelling to highlight our products, campaigns, and partnerships. Sign up today — it’s free!

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Brands Travel Instagram Curation 66

Sprout Social

JUNE 7, 2023

Whether it’s a catchy jingle, a mascot (think: the Gerber baby), exclusive behind-the-scene footage or curated in-store interactions, an immersive brand experience establishes a distinct and memorable identity for your brand. With Sprout, customize listening topics based on specific social campaigns and get targeted insights.

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Brands Sentiment How To Analysis 111

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She also released a children’s book this year, titled Kamala and Maya’s Big Idea , hoping to provide more representation for young children of color.

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