Convince & Convert

OCTOBER 23, 2014

What can you learn from a megastar’s Instagram teaser campaign? While Taylor Swift’s campaign was a mix of both, you’ll see many companies picking a course of action depending on the company’s overall strategy for the announcement, marketing campaign objectives and anticipated excitement from your customers. Make It Special.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. Clothing brand Aerie has made authenticity a core part of its brand—and naturally, this includes featuring posts from their real customers.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

OCTOBER 16, 2023

Every generation has a different relationship with social , but regardless of age, there are some common factors all ages are looking for from brands: responsiveness, authenticity and entertaining content. But at the end of the day, everyone is seeking brand authenticity. They want businesses to be true genuine and true to themselves.

Brands 115

Brands How To Authentication Collaboration 115

Pixlee

FEBRUARY 25, 2020

Social media marketers everywhere are exploring TikTok for new campaigns. There are already many successful influencer campaigns on TikTok. Here are three inspiring and impactful influencer campaigns that are worth studying before launching your own campaign. Over 40 percent of U.S.-based million followers.

Influencer 66

Influencer Campaign Marketing Case Study 66

Convince & Convert

MARCH 26, 2014

Something I’m seeing a shift toward—which I love—is a movement in marketing that focuses on ditching the campaign model and finding people who authentically like a brand no matter how far (or small) the social reach. » social media case studies' Part of finding these people and working with them.

Case Study 163

Case Study Brands Marketing Authentication 163

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. The Spin Sucks Brand Ambassador Program: A Case Study. Spin Sucks author, Gini Dietrich agrees. Today’s tools make transparent communications not only easier, but necessary. Ladies, choose a man as your mentor.

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Case Study B2B Authentication Review 260

Convince & Convert

DECEMBER 16, 2014

In fact, according to this case study, it’s possible a blogger outreach sweet spot may exist in the middle of these two schools of thought. They also know when to implement a campaign approach to scale different products and messaging. Blogger networks can help brands or campaigns achieve “the network effect.”.

Blogger 152

Blogger Fashion Case Study Brands 152

Talkwalker SM

JULY 28, 2016

Why should you bother creating your own hashtag campaign ? Here are 5 great examples of hashtag campaigns from the hospitality industry that will inspire your social media strategy. This success can be partly explained by the continued involvement in the campaign of travel blogger Jessica Stein (2.3

Hashtag 60

Hashtag Industry Campaign Hotels 60

Sprout Social

SEPTEMBER 21, 2023

For example, if you’re laser-focused on authentic UGC then performance data might not be make-or-break. Successful brand deal case studies By looking at past collaborations, you can get a sense of what results and content a creator can produce on behalf of your brand. Ready to rate some influencer media kits for yourself?

Influencer 93

Influencer UGC Metrics Case Study 93

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Diva Marketing Blog

NOVEMBER 6, 2014

Through the following interview Christine Piester, VP Marketing and Christine Bon, Manager Digital Marketing and Communication graciously provided us with a case study of the program. Anytime you introduce a double entendre (“the girls”) as part of your campaign you take a risk. About Advocate Health Care.

Health Care 40

Health Care Case Study Study Campaign 40

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. Vero calls itself the “authentic” social media platform because it doesn’t use an algorithm to determine what users see and, at least for now, is completely ad-free. downloads up 25%.

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Platform Social Media Influencer Trends 272

BeingOptimist

JULY 15, 2021

By coming up with a bold marketing campaign blended with a very powerful CTA along with specific goals, brands can execute and measure their returns on investment. Use Case Studies and Testimonials. Case studies and testimonials on Tik Tok are one fantastic type of social proof. Use Tutorial Videos.

Strategy 98

Strategy Marketing Case Study Hashtag 98

Pixlee

JANUARY 25, 2018

As people look to their peers for recognition and recommendations, brands can leverage this trusted content to connect in more personalized and authentic ways. Here are seven examples of successful user-generated content campaigns. This UGC encourages people to support the campaign to provide life-changing education.

Campaign 43

Campaign UGC Content Tourism 43

Convince & Convert

APRIL 21, 2016

This campaign was created to promote Organic Valley’s new Organic Balance Protein Shake. This campaign follows “ Save the Bros ,” a campaign that promoted Organic Valley’s Organic Fuel protein recovery shake, which is now #1 in its category. The authenticity of this campaign is what makes it shine.

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Campaign Survey Authentication Organization 60

Convince & Convert

MAY 27, 2014

This is not always the case and I have seen this be a confusing area for brands, primarily when a celebrity’s fan reach has no contextual tie in with a brand but marketers use that celebrity anyway because they’re persuaded by numerical qualifiers. Perhaps they’re a better fit for a future campaign?

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Case Study Study Influencer Project 145

Waxing UnLyrical

MARCH 9, 2015

Since SBC is headed by, you know, a woman (er, me), IWD-related campaigns are the focus of this week’s roundup (and, hopefully, relatable tips for your next theme-based campaign or, indeed, IWD 2016). ” Radhika Sanghani takes a look at some of the best advice generated from the #DearMe Twitter campaign. Guess what?

Case Study 100

Case Study Consultant Campaign Flickr 100

Sprout Social

FEBRUARY 1, 2024

The 2023 Sprout Social Index™ also indicates a customer desire for more authentic, non-promotional content from brands. They’re the most authentic influencers you can find—they already know the ins and outs of your products and services and have a genuine relationship with your brand.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Case Study 100

Case Study Banking Campaign Reputation 100

Buffer Social

JUNE 6, 2022

The value of user-generated content The real value of user-generated content lies in its authenticity, and the statistics agree. To build a trusting relationship with your audience and community of consumers, incorporate the authenticity of user-generated content into your marketing strategy.

UGC 71

UGC Content Case Study Influencer 71

Social Media Strategies Summit

FEBRUARY 4, 2021

The first step in the campaign is to create a LinkedIn page. However, ensure the corresponding URL is correct so that people are directed to the right landing page and your campaign remains effective. There are several ways you can incorporate marketing techniques into your campaigns: Passive marketing. Make your page public.

B2B 130

B2B LinkedIn Strategy Brands 130

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. 4 Easy Components When Preparing to Run a Campaign with Mom Bloggers Prepare for the time consuming and detailed organizational components of running a great blogger outreach strategy. Less is more.

Blogger 60

Blogger Case Study Marketing How To 60

Social Media Strategies Summit

SEPTEMBER 26, 2019

We have access to over 100,000 influencers in our email database and it’s all campaign-based. The selection process gets specific when we’re working on a particular campaign. So to start the matchmaking process, you put out a bid for a campaign and influencers apply based on brand specifications? We’re different now.

Groups 100

Groups Groups Influencer Case Study 100

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. Do you have an example of an awesome blogger outreach campaign to share? Naturally, I wanted to know more.

Blogger 151

Blogger Case Study Klout Influencer 151

Sprout Social

MARCH 1, 2023

Case studies in successful co-creation The idea of bringing creators to the product development table is new, but it’s not untested. She started out sharing vegan recipes on social media and quickly garnered a following through her warmth and authenticity. Which campaigns were most successful?

Products 91

Products Team Focus Group Collaboration 91

Hootsuite

APRIL 22, 2020

She’s compiled case study after case study from big names like Expedia, Google and McDonalds to spark your brand’s own magic act. You’re planning and executing campaigns. Going beyond SEO and ad words to provide authentic value. Miri Rodriguez. This book covers: How to harness storytelling to evoke emotion.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Convince & Convert

APRIL 22, 2014

They didn’t need bloggers to drive traffic to any website unlike most blogger outreach campaigns , rather, they needed bloggers to drive physical traffic through the front doors of their store. Social Media Case Studies awareness blogger outreach events grouphigh influence marketing social media events unclaimed baggage'

Brands 156

Brands Blogger Retail Case Study 156

Oktopost

AUGUST 10, 2023

While most marketers acknowledge that understanding their audience is key to any successful marketing campaign, a recent study shows that only 42% know basic demographic information about them. If this is the case, then where are we getting our insights and ideas about our audience’s pain points, challenges, and needs?

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

NOVEMBER 17, 2023

The winners of social listening for brand reputation management From these social listening case studies, you can learn new ways to leverage online chatter and feedback to transform your business and the lives of your customers. The brand also built an ad campaign called “The Saucepocalypse” to promote the bottled sauce.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

JUNE 16, 2016

Luckily, it’s easy to break free from campaigns as lackluster as a pair of golf socks and create eye-catching, engaging Father’s Day content. Here are some campaigns to show you how: Jokes From Dad. The result is a campaign which dares you not to laugh, an appreciation of dads as much as it is a lighthearted mockery of them.

Communities 60

Communities Tips Content Authentication 60

Socialmedia.biz

SEPTEMBER 12, 2016

Here are a few tips for successful Instagram ad strategies , to help you launch captivating ad campaigns on this hugely popular social platform. There’s an authenticity to user-generated content (UGC) of this type that professional production photos can’t match. Image source: https://business.instagram.com/#case-studies.

Instagram 60

Instagram Tips UGC Case Study 60

Pam Moore

JUNE 9, 2019

Be authentically you. Find your authentic voice, personality, tone and share it worth the world. Get laser focused on a niche you have experience and case studies. Going deep can help you connect authentically with your target audience and build a more human brand. There is only one you, so be that person, period.

Brands 105

Brands Authentication Template Templates 105

Social Media Strategies Summit

JANUARY 3, 2019

While Beardbrand inspires a more aspirational approach to lifestyle content, Chubbies embraces diversity and authenticity in their content creation. They use humor on their Instagram account to engage their target audience of 18-40-year-old males and use real customers as models in marketing campaigns. million followers.

Instagram 139

Instagram Brands UGC Travel 139

agora pulse

DECEMBER 20, 2016

Fortunately, there are some tested methods to boost views on your Instagram videos, backed by data and case studies. Zara’s #iamdenim Instagram video campaign (pictured above) is a great example of how choosing the right hashtags directly impacted brands. It held a “collaborative design project with real people, for real people.”

Instagram 60

Instagram Video Hashtag Case Study 60

Convince & Convert

NOVEMBER 10, 2014

When I was at The Marketing to Moms Conference in Chicago earlier this month, I was impressed with some exemplary case studies and thought leadership present. I was fortunate enough to sit in on a talk from Kendra Simpson of Ogilvy on how she and her team ran a phenomenal outreach campaign for their client, Huggies.

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Case Study Study Authentication How To 151

Convince & Convert

MARCH 15, 2011

Filled with case studies and spot-on observations about the present and future of real-time business, The Thank You Economy deserves a place on the manager and executive bookshelf. We even have a few of the same case studies and specific points.

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Case Study Review Study Authentication 142