Waxing UnLyrical

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Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers

Waxing UnLyrical

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Engagement.

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Influence your PR campaign with Influencer Marketing

Waxing UnLyrical

This means the reviews for a product or a brand by influencers have more credibility or authenticity as opposed to the ones posted by celebrities. 81% of professionals who have launched at least one influencer campaign found influencer engagement to be effective. Heineken 100 marketing campaign. Kia and #AddPizzazz campaign.

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Influencer Engagement: Finding a Fit

Waxing UnLyrical

Goodwill® is unique in its business model, so we approached influencers with an intentionality to reach key target audiences during our significant seasonal campaigns — Halloween, back to school, end of year, spring cleaning, Goodwill Industries Week and most importantly, National Thrift Shop Day. Influencers and brand.

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Have You Heard of the #CoolestInterviewEver?

Waxing UnLyrical

However, the campaign partners are ITSA Brand Solutions and FrogIdeas. I thought this was an interesting campaign, and wanted to share my thoughts with WUL readers. Recently HCL Technologies (NSE: HCLTECH), India’s fourth largest software services firm, started a global recruitment campaign on Twitter.

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#SocialPR Spotlight: Laura Kaslow

Waxing UnLyrical

If you want to be authentic, you have to think about the person you’re talking to, otherwise you’re talking to an empty room. And, you have to be your most authentic self in-person and online. What is one Social PR campaign you’re in love with? Everything that Dove does with their Real Women campaign.

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

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Monday Roundup: International Women’s Day

Waxing UnLyrical

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”