Stop Chasing the Glittery Disco Ball of Influencers: Consider Micro Influencers
Waxing UnLyrical
JUNE 24, 2019
In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. This is great news for marketers looking to increase the impact of their campaigns. They are often more authentic and more likely to have actually used the product or service. Authenticity. Engagement.
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