Social Media Strategery

AUGUST 31, 2019

It’s why Dove’s Real Beauty campaign has won every award. We underestimate the power of authenticity, flaws and all. It’s why shows like Worst Cooks in America: Celebrity Edition and Dancing with the Stars exist. It’s why Eminem won the final rap battle against Papa Doc.

Compete 77

Compete Authentication Study Influencer 77

Social Media Strategery

MARCH 1, 2018

For a PR guy like myself, this trend is disheartening for a number of reasons, not the least of which is it minimizes the work I do earning an authentic interest in my clients’ stories. It’s CMOs who only look at the impact on their marketing campaign instead of the impact on their business.

Advertising 63

Advertising Buy Issues Journal 63

Social Media Strategery

APRIL 23, 2012

PR isn't: Some transactional activity that's thought about only after the advertising campaign is created. Instead of being a key component of their marketing campaigns, PR is now becoming an integral part of their business plans. A corporate voice that sounds authentically human instead of stiff, hollow, and fake.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

MAY 1, 2012

Whether it's cranking out news releases (where "news" is obviously very loosely defined) or getting paid for covert smear campaigns , the PR industry isn't exactly known for being a bastion of authenticity and impartiality. It's no wonder Wikipedia has advised against PR pros editing articles directly.

Wikipedia 100

Wikipedia Committee Industry Communities 100