How Carlsberg’s Bikers Video Went Viral
Mindjumpers
NOVEMBER 11, 2011
The situation is authentic, stepping away from traditional commercial. In order to execute the campaign, Carlsberg designed a media strategy to create awareness through TV, cinema, outdoor and online video. How to Create Viral Success: Top 10 Viral Campaigns. And this is the entertaining part in it and what makes worth a look.
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