Mindjumpers

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How Carlsberg’s Bikers Video Went Viral

Mindjumpers

The situation is authentic, stepping away from traditional commercial. In order to execute the campaign, Carlsberg designed a media strategy to create awareness through TV, cinema, outdoor and online video. How to Create Viral Success: Top 10 Viral Campaigns. And this is the entertaining part in it and what makes worth a look.

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Create Brand Value Through Local Community Management

Mindjumpers

We would not be able do the translation by using e.g. Google Translate or someone at our office who had a language course in Norwegian as the most authentic way to communicate on a local level is through a person living in the given country. Local campaigning means business revenue. Leverage content in real time.

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Brands Rocking Instagram

Mindjumpers

We have been taking a dive into how brands use Instagram and here by give you a small collection of really successful brands and campaigns on Instagram – from big, global brands to small, local ones. The store uploads pictures of their products along with authentic, enthusiastic comments.

Instagram 272
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5 Tips for E-mail Marketing Deliverability

Mindjumpers

3) Always authenticate Authentication is another important step towards successful e-mail marketing – and in the process of becoming a trusted sender of information. When talking about authentication, it is crucial to show that you are not involved in spamming. – in both the subject line and the content of your email.

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How to Reach Social Success with Contextual Marketing

Mindjumpers

To do this, we believe that only Community Managers who are grown up and based in the local markets can create content with true authenticity and with the right context. Combine these and you’ll create a campaign that people are willing to engage with, since they see a greater context that actually brings them something valuable.

Marketing 256
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2012 Is The Year of Visual Communication

Mindjumpers

The Fiestagram campaign is a great example of how a brand can involve people through visual content. Sharing user-generated content, such as photos that fans have posted on your wall, shows brand authenticity and appreciation of your fans. People tend to not trust retouched photos, they want to see the “true” picture.

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How To Use Facebook For Marketing

Mindjumpers

Amplify recommendation and word of mouth – Use Facebook’s social and viral potential by building sharing into all of your activities and campaigns. Create an authentic brand voice. Gain insights – Observe your customers and their actions to improve your business and stay aligned with the people you serve. The Facebook Ecosystem.

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