Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands. How can you use Linkedin for your brand the right way? Add a profile photo to make your brand credible.

B2B 130

B2B LinkedIn Strategy Brands 130

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. They are often more authentic and more likely to have actually used the product or service. You may hear some complain micro influencers are not as savvy about the needs of the brand. Authenticity.

Influencer 237

Influencer Authentication Survey ROI 237

Buffer Social

JANUARY 22, 2024

A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time. He shared that he’s started to work with brands on sponsored content on LinkedIn and had more inquiries from companies interested in partnering with him on sponsored posts and newsletters. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. LinkedIn’s professional environment makes it an ideal platform for building authentic relationships and engaging with potential customers.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. What Defines an Ecommerce Brand in 2022? Brands are defined more by their community than by who they say they are. Technology.

Strategy 52

Strategy UGC Brands Apparel 52

agora pulse

MAY 8, 2019

You can showcase more authentic content in this manner such as behind-the-scenes action or Q&A sessions where your audience can ask you anything. The key here is to find influencers whose niche aligns with your brand, products, or industry. Here’s how HubSpot places their social sharing buttons on their website.

Organization 128

Organization How To Hubspot Feed 128

Firebelly

MARCH 28, 2016

For Blogs: HubSpot’s Website Grader. Simply enter your blog URL, click ‘Get Your Answer’ and the HubSpot Website Grader will give your blog a grade on a scale from 1-100. You can also see how your Facebook page compares to those of similar brands. Get your Facebook audit here. Get your Instagram audit here.

Social Media 100

Social Media Tools Hubspot HootSuite 100

Social Media Strategies Summit

OCTOBER 24, 2018

However, as brands begin to see greater results and budgets increase, more pressure is put on marketers to prove ROI, stay ahead of the competition, and strategically align their efforts with business goals. Pick 4-5 competitors, including brands that are bigger and smaller than yours. What does your brand sound like?

Social Media 113

Social Media Strategy Guidelines Template 113

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Authentic Experience.

Influencer 115

Influencer Marketing Nielsen Authentication 115

Buffer Social

MAY 30, 2023

Google defines it as any video over 10 minutes, while HubSpot found that the optimal length is 31-60 seconds. Audiences gravitate towards authenticity and transparency – they love connecting or finding points of similarity and shared identity. Focus on catering to your niche and staying authentic first.

Video 76

Video Film Meme Trends 76

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Buffer Social

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

JUNE 4, 2014

This blog achieves that desired “human voice” because it is authentic. Another great example is HubSpot. HubSpot allows all of its employees to contribute to its company blog. That content is visible together, side-by-side. The editorial team doesn’t polish everything human out of the blog.

Team 158

Team Engagement Hubspot Newsletter 158

Pixlee

DECEMBER 15, 2021

When examining brands that advertise, social media advertising was seen used by about 83% of marketers and ranked second in success behind SEO marketing. It’s also extremely flexible; top brands like Alo Yoga and Lamps Plus use Pixlee’s CRM platform to collect, manage, publish, and measure success from UGC across their marketing channels.

Social Media 52

Social Media UGC Marketing Influencer 52

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. Practice social listening by monitoring mentions of your brand, specific hashtags, or industry words with a hashtag analytics tracker.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

87% of brands use UGC for authentic (and free) content. Pllus, it’s 35% more memorable and 50% more trusted than traditional branded content on social media. Practice social listening by monitoring mentions of your brand, specific hashtags, or industry words with a hashtag analytics tracker.

Data 52

Data Social Media UGC Sentiment 52

Rebekah Radice

APRIL 30, 2018

Did you know that 92% of people trust recommendations from individuals over brands? In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Authentic Experience.

Influencer 60

Influencer Marketing Nielsen Authentication 60

Rebekah Radice

JULY 15, 2019

82% prefer live video from a brand as opposed to social posts. Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. At this stage, thought leadership videos can help build awareness around your brand and position you as an expert in your field.

Types 119

Types Video Content Case Study 119

Sprout Social

JUNE 30, 2021

Today evangelism may denote a vehement and vocal fan of something, whether it’s a popular sneaker brand or their favorite TV show. . These people typically buy specific products from one brand and never venture to their competitors. Brand evangelists are also excellent sources of marketing.

Brands 136

Brands Loyalty Hubspot Authentication 136

Waxing UnLyrical

NOVEMBER 22, 2011

Take a look at this recent study by HubSpot. Does this really spell the end of the social aspect of social media … or is it just smart management of his own brand? He will certainly need to aggressively manage his own brand, after the announcement on November 17 that his wife, actress Demi Moore, will be filing for divorce.

Engagement 175

Engagement Hubspot Analysis Social Media 175

Later

NOVEMBER 13, 2019

Whether you’re a brand, business or influencer, we’re showcasing the best Instagram aesthetic trends and predictions you’ll want to know for 2020: . These days, people turn to Instagram instead of Google to search for a brand or business, and your Instagram profile is quickly becoming your new home page. View this post on Instagram.

Instagram 85

Instagram Trends UGC Meme 85

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. I am not kidding.

Platform 60

Platform Marketing Training Hubspot 60

Pam Moore

MARCH 14, 2019

If there is one thing I learned after working in my 15+ year career in corporate America managing product and brand for startups to some of the world's largest enterprise brands as well as the past 9 years running my agency, is that no product or tool is ever what their website says it is, period. I am not kidding.

Platform 60

Platform Marketing Training Hubspot 60

Convince & Convert

FEBRUARY 1, 2016

However, this isn’t a bad thing for your brand. Here are four tried-and-true ways your brand can organically use content to reach the expanding cohort of post-millennials. Journey mapping has the power to revamp a brand’s key touchpoints through anecdotal storytelling and visualization. highlight to tweet). Journey Mapping.

Content 60

Content Tips Analysis Curation 60

Keyhole.co

NOVEMBER 22, 2023

With over 3 billion monthly active users, Facebook provides a vast pool of potential customers for businesses and brands. From creating engaging content to optimizing ad performance, we’ll explore strategies to maximize your reach, enhance brand visibility, and drive conversions. It should be concise and relevant to your brand.

Brands 52

Brands Facebook Marketing Advertising 52

Sprout Social

OCTOBER 23, 2018

The value of a social audience lies in their influence, their receptivity, and the results they drive for brands. B2B success is marked by how strong and authentically connected your employee network is. via @angieodowd from @HubSpot #SproutPartnerSummit pic.twitter.com/yURn5LrTsu. Thinking about the power of networks.

Hubspot 67

Hubspot B2B Team Conversation 67

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Additionally, Oktopost puts an emphasis on their brand safety features.

HootSuite 108

HootSuite Brands Price Collaboration 108

Writtent Blog

APRIL 22, 2013

Writing web copy that truly stands out from the pack can differentiate your brand online, allowing you to retain an edge in an era of fierce competition. Being completely authentic about issues and mistakes isn’t just strong customer service, it can determine your company’s success. How do your brand’s ideal customers talk?

Tips 111

Tips Statistics Wireless Research 111

Sprout Social

FEBRUARY 23, 2023

Today’s always-on digital world has drastically increased the work it takes to craft a memorable brand narrative. Integrating social into every aspect of your strategy drives more compelling, authentic messaging from the ground up. These efforts support a more cohesive brand experience that spans beyond a single channel.

Social Media 108

Social Media Brands Press Release Sentiment 108

Sprout Social

FEBRUARY 21, 2024

This gives you the most up-to-date insight into how people perceive you and engage with your brand. Customer insights Customers today are pickier about where they spend their money and which brands they trust. They like brands that understand how they think and feel. Table of Contents What is business intelligence reporting?

Report 101

Report Data Hubspot Metrics 101

Buffer Social

APRIL 9, 2019

Yet some brands find a way to answer 100% of requests. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. It’s similar to how you check your email spam folder to make sure nothing real and authentic slipped through the cracks. What’s their secret?

Team 70

Team Social Media FAQ Sample 70

Writtent Blog

JUNE 13, 2013

92% of marketers are currently creating custom branded content. During the day, she works at HubSpot , developing the marketing industry’s leading content on all marketing subjects. Be authentic. It’s easy to start a blog, but it’s incredibly difficult to build an audience. Original Image Credit: Luca Bertolli/123RF.

Tips 110

Tips Creative Commons Hubspot Publishing 110

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Sounds idyllic, right?

B2B 52

B2B Strategy Brands Content 52

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives. It’s why 97% of businesses had a content marketing strategy in place in 2021.

Loyalty 205

Loyalty Software Publishing SEO 205