Skip to main

The Power of Authenticity

Authors: Jason Falls Jason Falls
Posted Under: Digital Marketing
Listen to this Article

When you’re authentic, you’re true to yourself. When your brand is authentic, it is true to its mission and purpose.

The power in authenticity, whether in your brand or person, is that it leaves no questions unanswered. People know where you stand, what you’re made of and what is important to you. Authenticity helps you define how they see you, without risking they’ll be confused.

When you’re wishy-washy, there’s a lack of definition. Thus, there’s a lack of authenticity. When you contradict yourself, there’s lack of definition. Thus, there’s a lack of authenticity. When you always agree, follow the crowd and never stand for something on your own, there’s a lack of definition. Thus, there’s a lack of authenticity.

Being authentic means you know who you are. You define your place and parcel in life. You stand for something. And by being true to that something, no one ever questions the truth about you.

(Get the details on the Power Of series, including calendar of contributors)

Blog Banner Image

Get our best tips in your inbox! Join the smartest marketers who receive our ON newsletter.

Join the Social Pros LinkedIn Community

Join a community of real social pros doing social media on LinkedIn. Receive all the inspiration and ideas straight to your feed and add your thoughts to the conversation.

Follow Social Pros on LinkedIn

Subscribe to Social Pros Podcast

b2b influencer

Ready to Get Started?

I am looking for...

(Required)