yMarketingMatters

MARCH 4, 2013

The assumption is that your company’s social media activities are an extension of your company and that it needs to be “authentic” (i.e. For example, a successful blogger outreach program is infinitely more impactful for your brand over one that never gets off the ground! coming from you). Here are five ways this logic falls apart: 1.

Social Media Management 229

Social Media Management Social Media Badge Consultant 229

Convince & Convert

APRIL 27, 2012

This episode features Ryon Harms , the head of social media for Farmers Insurance. Jay : That is a really interesting point and I think a fantastic segue to bring in our special guest for this week, Mr. Ryon Harms, who’s the Director of Social Media for Farmers Insurance. Special Guest: Ryon Harms of Farmers Insurance.

Insurance 115

Insurance Journal Research Hashtag 115

Techipedia: Tamar Weinberg

MAY 18, 2010

As long as you’re being authentic, honest and open people will forgive the little missteps that are bound to happen. May 29, 2010 at 11:34 am Right, if you did not dive into social media 3-4 years ago, especially in business where networking is crucial (like real estate, insurance, mortgages etc.), Reply Jay B. will bring!

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Social Media Strategy StumbleUpon Digg 269

Pam Moore

MARCH 9, 2020

They trusted what they read by the numerous bloggers and “thought leaders” delivering the step by step guides to overnight online fame. The majority of these brand leaders never intended to get over focused on actions that are far from delivering real business and brand value.

ROI 78

ROI Strategy How To Marketing 78

Convince & Convert

JUNE 24, 2010

Authenticity You can’t lie in infomercials. link] Yaz Maziar Jay aptly speaks to importance of authenticity: 3 Ways Infomercials Can Inspire Your Social Media [link] (via @jaybaer) [link] Seth Etter RT @r_d_freeman: love this post by @jaybaer. Authenticity and customer testimonials build loyalty and advocacy.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Diva Marketing Blog

OCTOBER 21, 2010

Interestingly there were a few similarities to the Pulse of the Industry research I conducted on Blogger Relations. e.g., value driven, transparency, authenticity, conversations versus messages and throw in a some passion too. Laura Bennett, Embrace Pet Insurance. Many thanks to all who shared their insights. Brooks, Virture.

Industry 89

Industry Social Media Loyalty Resources 89

Pixlee

MARCH 25, 2021

Brands may choose to collaborate with them to promote products via authentic posts rather than paid ads. For instance, on Instagram and YouTube, you will find beauty bloggers who review makeup products as well as travel vloggers who document different areas they visit. Prioritize Authenticity.

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Influencer How To Collaboration Authentication 96