yMarketingMatters

JUNE 24, 2017

What a week… I am still on a high and catching my breath from Social Media Day Conference at the Mahwah Regional Chamber of Commerce. I am honored to have been such an intrinsic part of organizing this Conference together with other members of the (small kickass) MRCC social media committee. Social Media Channels.

Conference 177

Conference Social Media Tips Findability 177

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. This is likely due to the fact that decision makers across industries are active on social media.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

FEBRUARY 27, 2020

We don’t have to tell you that social media is an industry that changes almost daily. At any given moment, there are new tools, platform updates, improved tracking, and several 2020 social media trends are emerging now that point to our industry being one of constant movement. Source: PEW Surveys conducted 2012-2019.

Trends 182

Trends Social Media Instagram Platform 182

Pixlee

AUGUST 17, 2020

The social media landscape is changing rapidly, as are the social media tactics brands use to stay in touch with their fans. Unfortunately, many companies lose customers because they cling to outdated social media tactics. But this tactic ignores the social aspect of social media.

Social Media 96

Social Media Authentication UGC Communities 96

Later

JUNE 21, 2021

We spoke to three social media managers — with impressive engagement levels — to share their top LinkedIn tips! With 57 million companies on the platform, LinkedIn has become one of the top social media channels to actually grow your business. . Authenticity is at the core of Wealthsimple’s brand.

Social Media Management 81

Social Media Management LinkedIn Tips Social Media 81

Buffer Social

JUNE 22, 2023

Embrace authenticity in your content No one can share your story like you. This statement is a common refrain across Jahleane’s social media. However, as Jahleane shared, “Most event organizers appreciate the content I share on my social media.”

Social Media 78

Social Media Authentication YouTube LinkedIn 78

Webbiquity SMM

JUNE 21, 2022

This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power. Check their Amazon app or social media sites for reviews from other customers. One way to do this is by doubling down on social media marketing. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

NOVEMBER 30, 2022

hours on social media. But as consumers become increasingly savvy, we’ve seen a rise in more authentic influencers — people who care passionately about their hobbies, interests, and the content they post. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

Campaign 304

Campaign Brands Influencer Collaboration 304

Keyhole.co

JUNE 19, 2023

Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. Social media content can go a long way in making customers happier. And the most prominent of all is UGC.

Social Media 52

Social Media UGC Content Loyalty 52

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Consumers today are much savvier and appreciate authenticity.

Trends 147

Trends Strategy Marketing Authentication 147

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. million Indonesia: 1.7 Canada: 18.9K

Engagement 52

Engagement Social Media Strategy Meme 52

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. Why encourage employee brand advocacy on social media in the first place? As the name suggests, it’s all about promoting your brand through your employees’ own social media accounts. But that’s what’s on paper.

Social Media 62

Social Media How To Reputation Analytics 62

Sprout Social

AUGUST 24, 2022

Olivia Jepson , Sprout’s Social Media Strategist, is the unofficial face of our brand on Instagram and TikTok. Not only is she on-camera talent, she’s also responsible for creating content, helping build our social strategy and analyzing social data. For Jepson, the path to social was indirect. “I sproutsocial.

Social Media Management 102

Social Media Management Social Media Tips Skills 102

Social Media Strategies Summit

OCTOBER 24, 2018

According to a 2018 industry report by Social Media Examiner , 87% of all marketers indicated that their social media efforts generated more exposure for their businesses and 78% reported increased traffic to sites. Below you will find 9 components that are critical to a successful social media strategy.

Social Media 113

Social Media Strategy Guidelines Template 113

Pixlee

DECEMBER 8, 2020

While not a new trend, social media content creators are blurring the line between brands, media powerhouses and marketers. . As brands look to adopt new models for engaging their audiences, creators become increasingly viable candidates for social media managers. Content Creators Are Independent In Their Work.

Social Media Management 96

Social Media Management Social Media Brands Content 96

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Brands can never be perfect.

Authentication 78

Authentication eBook Brands B2B 78

Sprout Social

FEBRUARY 12, 2024

This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer 106

Influencer Marketing Collaboration ROI 106

Pam Moore

MARCH 31, 2017

I am thrilled to announce that Social Profit Factor is finally here! It is THE social media training academy for small business owners, entrepreneurs, marketers, CMOs, CEOs, directors, recruiters, sales professionals, real estate agents, speakers, authors, network marketers, artists, franchisees, franchisors and YOU!

Training 165

Training Social Media Brands Small Business 165

Pam Moore

JUNE 2, 2017

Do you have social media, digital marketing and branding problems? We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding.

Training 167

Training Communities Social Media Real Estate 167

Pam Moore

MARCH 7, 2023

It's important you understand and develop your brand personality so you can best present yourself to the world as well as achieve your business and marketing goals. It's about tapping into the heart and soul of your brand and creating a personality that is authentic, memorable, and bold. Brands can never be perfect.

Authentication 78

Authentication eBook Brands B2B 78

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Social media allows brands to build strong communities and drive sales, fine-tune campaigns and get insight into market trends.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Pam Moore

OCTOBER 6, 2016

Social media and digital marketing present phenomenal ways for brands and people to establish thought leadership far better than traditional methods. Many marketers and business leaders jumping onto the social web want to establish themselves as a leader without much thought. You will reap what you sow. Click To Tweet.

Social Media 167

Social Media How To B2B Authentication 167

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Oktopost

APRIL 28, 2022

Because people crave credible and quality content on social media. Cited by the Wall Street Journal, The Economist, and Forbes for his marketing expertise, Lee has blogged about marketing since 2003 and has given 250+ presentations in 18 countries on best practices in B2B marketing.

Influencer 174

Influencer B2B Marketing Apple 174

Social Media Strategies Summit

SEPTEMBER 9, 2022

As a creative brand, the NFT launch felt like a natural, authentic extension of what Mid-Day Squares was already doing. NFL & Ticketmaster: Be Authentic. It’s fair to say the initiative worked pretty well, generating more than 85,000 retweets: i present to u the most important NFT. Image source. DC, 18+ only.

Examples 177

Examples Brands Avatar Authentication 177

Buffer Social

DECEMBER 17, 2018

When in doubt about your marketing strategy, turn to the social media experts. Social media marketing is becoming increasingly pivotal for businesses around the world. More emails are being sent and more blog posts are being published on a daily basis than ever before in history. Let’s dive in!

Social Media 110

Social Media Marketing Curata Influencer 110

Hootsuite

JANUARY 13, 2022

Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence. User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

The Realtime Report

NOVEMBER 30, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. A successful implementation will mean that when consumers search for similar products, your website and blogs will rank higher than your competitors. Growing website and social media traffic.

Strategy 91

Strategy Brands Loyalty SEO 91

The Realtime Report

NOVEMBER 29, 2022

You can use SEO tactics when creating content for your websites, blogs, social media pages and even for services and product pages. A successful implementation will mean that when consumers search for similar products, your website and blogs will rank higher than your competitors. Growing website and social media traffic.

Strategy 91

Strategy Brands Loyalty SEO 91

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. Authenticity You can’t lie in infomercials. But, I’m not.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Pam Moore

APRIL 29, 2019

Social Media is About Humans Connecting to and Growing With Other Humans. Underneath all of the bits, bytes, and likes we can't forget why we like social media in the first place. Social networks connect human beings. Did these social inspiration metrics hit home for you? Hopefully you do too!?

Metrics 96

Metrics Social Media Marketing ROI 96

Pixlee

DECEMBER 2, 2020

Social media is a great tool for engaging with your customer base , as well as finding new potential clients. Social platforms were made for people to share their ideas and engage with others, so it works well as a go-to resource for customer feedback. . Social monitoring. Social Media Contests.

Social Media 58

Social Media UGC Proposal Hashtag 58

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! Are you looking to reach new customers?

Platform 78

Platform Social Media Small Business Instagram 78

Pam Moore

SEPTEMBER 23, 2016

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 60

Data Social Media Brands Authentication 60

Pixlee

NOVEMBER 19, 2020

There was a time when email marketing was considered to be an obsolete method of marketing and social media was the shiny new toy in the marketing world. But this doesn’t mean you should put in all your marketing efforts into your email campaigns and completely write off social media. .

Social Media 52

Social Media UGC ROI Newsletter 52

Pam Moore

MAY 27, 2019

Have you ever thought about the quality of the human connections you make via social media? Marketers must use the data and social media insights to connect in a more human way. Success in business utilizing social media and digital marketing requires both art and science.

Data 106

Data Brands Strategy Authentication 106