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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. Using social media to attract customers is often where a business starts.

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Is “Social Media” Really Worth It? Musings Following a Facebook Hack

Waxing UnLyrical

tl;dr What seems like a never-ending vortex of Hell following a Facebook hack makes me wonder if “social media” is really worth it. infiltrated both my Shonali Burke Consulting business page (I’d left that up after joining Arena Stage) and, even worse, the Arena Stage page. The hacker(s?)

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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) More than 4.95 The good news?

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Outsourcing Social Media Management

yMarketingMatters

This is a permission-based re-post of latest blog from colleague Tom Treanor , Founder and President of Right Mix Marketing Inc., whom I have long respected for his sound and pragmatic social media and marketing advice and expertise. Outsourcing Social Media Management: The Flawed Logic of the Badged Employee.

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An Open Letter to a New Social Media Consultant

Direct Marketing Observations

Below is an email response I gave to someone I did not know who is determined to reinvent themselves and reposition their very talented skills in the social media arena. Be authentic. But before you can start selling yourself as a social media consultant. Don’t do that. Be transparent. It takes time.

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Personal Branding 101: Power Up Your Business with the Authentic YOU FACTOR

Pam Moore

Your brand is made of perceptions, not just your fancy words and colors you over paid your creative agency or consultant to create for you. You can create fancy messages, fancy graphics and amazing social profiles that rock the online web. Want the blueprint for social marketing success right now? It's how you make them feel.

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8 Things To Know About Social Media Compliance

Keyhole.co

By now, pretty much all businesses know the importance of social media. Worldwide, there are nearly 5 billion social media users. Social media compliance sounds easy. In this article, we’ll explore 8 important lessons about social media compliance – but first, what exactly is it?