Jeff Esposito

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Three Reasons Why Executives Should Tweet For Themselves

Jeff Esposito

I once blogged for a CEO because he said he didn’t have time for social media. After a few months, I told him my voice would never be as authentic as his, because he had years more experience in that industry than I did. Translation: I don’t understand social marketing, and I’d prefer you to tackle that medium. e that medium.

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Five for Friday

Jeff Esposito

This week was an interesting one as I sat looking at my friends being berated by fans of another blog and by a well-respected conference because they had the audacity to have their own opinion on Google+ and experts. Authenticity, the real, and the ideal – Chris Penn is a smart dude. And to be honest that is a damn shame.

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Five for Friday

Jeff Esposito

Authenticity, Transparency, & Hypocrisy: An Observation – One of the things that bugs me about many social media circles, pundits, blogs and conferences is that everyone is attracted to the shiny object. If you only read one post in this list, peep out the Miami-based filmmaker’s blog. Hopefully that changes.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. This page got me to like them with a paid post that was surrounding a credit card hack that had to do with Facebook authentication in a malware scheme.

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Put the groans away, Facebook’s algorithm change is good for you

Jeff Esposito

As I have noted a few times on this blog, Facebook has built a perfect fly trap and businesses need to adapt to the ecosystem, much like they do with Google. This page got me to like them with a paid post that was surrounding a credit card hack that had to do with Facebook authentication in a malware scheme.